Wolf Craft - Want a free strategy session with us?

Interested in a free 60-minute strategy session with us?

After publishing our newsletter for nearly five years and with 6,335 readers and counting, we’d love to learn a bit more about you!

So, we put together a little survey to better understand your PR goals and needs. It’s super short—shouldn’t take more than two minutes.

And, everyone who fills it out will be entered to win one of two free 60-minute 1:1 PR strategy sessions with us in January!

On to the PR tips…

Using two examples from real businesses, this month’s edition covers following up and  finding new media opportunities for your business.  

Q: How and when should I follow up with an editor who didn't respond to my pitch?

A: Following up is one of the most important parts of pitching. We generally follow up two times after the initial cold pitch.  

In the first follow up, we want to check and see if they're interested. If possible, we’ll send one more interesting fact about whatever we're pitching. This first follow up is usually two or three sentences max.

Our third and final email is also very short. We write something like "if I don't hear back from you I'll take that it's not a good fit and won't reach out again about  XYZ (whatever we were pitching)."

And you know what? We get a lot of responses after this final short email.

At the end of the day, an editor's job is to write about interesting stuff. Your job is to get interesting stuff in front of them. So if you’re doing your job, not pushing too much, and not taking anything personally, this is all just professional communication.

Useful tools to help you get started

9 Tips to Supercharge Your Media Outreach Plan

Get top media placements (with the right photos)

10 examples of high impact press pages + tips for yours

Our second PR question is also a win!

I was recently interviewed by The PR Net about last-minute holiday gift guide pitching.

Thanks for giving us a bit of time in your inbox!

PS- 2025 planning is almost upon us. You know what would make it a little easier? A free 1:1 strategy session with us! You’ll have the chance at just that by giving your thoughts in our Q4 audience survey here.

Cheers,

Nora

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!

Interested in any of our services above and have a question?

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