2025 planning + one great marketing resource

Short week! Very short newsletter!

2025 planning is upon us...

You know what would make it a little easier? A free 1:1 strategy session with us! You’ll have the chance at just that by giving your thoughts in our Q4 audience survey here.

And in lieu of a whole Good Links section, here's one timely resource. If you're putting together a email gift guide for your brand, check out these stellar examples. 
PR Wins
 
"A million thank you's for all of your guidance, expertise and support this year. I couldn't have done it without you!!" - Jacqueline Rousseau

We're always thrilled to share our clients' press wins! And we're also proud that almost every company we work with is a small business. Many are women-owned brands that sell US-made, small-batch, sustainably-produced products. And we believe (and know) there's a place in the media for these products and stories.

Below are a few recent examples of media features our clients secured for themselves.
Our One-on-One client Jacquelin Rousseau's Throw was featured in Real Simple's holiday gift guide! 

We'd like to point out something particularly exciting about this placement. Rousseau is a small, independent home goods brand. And their blanket was featured alongside YETI, a big international company. 

You may worry that top tier press is only for "big, well-known brands". That's just not true! With the right photography, a clear outreach strategy, an editor-ready website, and in this case samples, small brands can also secure features in widely-read consumer publications like Real Simple. 
Rousseau's throws were also featured in Interior Design's fall tabloid! 
Our Custom Media List & Opportunities Kit client Tawny Lara's N/A Spirits brand (parentheses) was featured in Punch's holiday gift guide. PS- it was the only non-alcoholic beverage option featured in this guide!
As always, thanks for giving us a bit of time in your inbox.

Cheers & happy short week for all in the US! 
Nora & Kirsten

PS- fill out our super quick audience survey and be entered to win a free 60-minute strategy session with us!
Do you have 1-minute so we can help you get press?

How to work with us

If you want to tell your story well, for more press and clients, we can help!

$15 Pitch the Media Mini Course
Pitch to get your work featured in the media, this week. We built this mini-course for businesses that have no PR experience or are rusty.

Psst- one of our most recent mini course students just got a great placement in the widely-read Yoga Journal!
Photography for Media Outreach
PDF guides for product brand and interior designers who want to make sure they have the *right* images to secure press features. 

Psst- most businesses think they have the right images to get press. BUT most don’t. That’s just the truth, and it’s why we created these guides.
When you need a constructive second set of eyes to look at what you're doing and tell you exactly what to fix, update, and where you would best benefit from investing time or money.

We're so happy to say our clients LOVE this service. One even said it was the best money she's ever spent on her biz. 
For when you have an upcoming launch, new project, or are ready to start pitching your work to editors. 

Our lists are custom-built specifically for your biz. They include editor contact info, pitch notes, article examples, personalized pitch templates, AND 1-1 calls with Nora to walk you through it all.
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Want a free strategy session with us?

Wednesday, November 20, 2024

Plus, the emails editors open most often. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

What astrology has to do with PR?

Wednesday, November 13, 2024

and, no we won't tell you to read your chart! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The best resource we've found in a while

Tuesday, October 29, 2024

And enter to win a Tweak and Edit, our first ever lottery! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

How I track down editor emails

Tuesday, October 22, 2024

**Psst** I normally only share this in workshops! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

12 real life business transformations, plus what are you reading?

Sunday, October 20, 2024

Learn how to make your business grow and glow! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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