tl;drMarketing - tl;dr Marketing May 28th - 2020 Issue

Digital Marketing News Roundup

May 28th - 2020

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Today\’s digital marketing roundup includes news that FAQPage and Table Data in One Result, Instagram to test new revenue streams, including badges and IGTV ads and more.

Social Media

After Twitter Fact-Check, Trump Threatens to Regulate or Close down Social Media Platforms

Twitter has quietly begun to fact-check the president of the United States. A new label prompting Twitter users to “Get the facts about mail-in ballots” appeared on a series of tweets in which the president [...]

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Social Media

Instagram to test new revenue streams, including badges and IGTV ads

Instagram today is launching new tools that enable video creators to make money, including badges that viewers can purchase during Instagram Live videos and the introduction of IGTV ads. Both launches are considered a test, [...]

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SEO

FAQPage + Table Data in One Result

When product review or other rich snippets are pared with FAQPage Schema only one usually shows up but it appears that when you have an HTML <table> on the page Google might use that in [...]

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SEO

The Core Web Vitals Report is Now Included in Search Console

Google announced Core Web Vitals as a part of their unified guidance for quality signals approach and it was soon integrated into their tools like Lighthouse. Now it’s a part of the Enhancement report in [...]

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Paid Media

Google Ads Announce Support for SIMID the New Interactive Video Ads Format

The Secure Interactive Media Interface Definition (SIMID) is a new ad format for interactive video ads. It was designed to be the successor of the Video Player Ad-Serving Interface Definition (VPAID) according to the Interactive Advertising [...]

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Paid Media

Google Discovery Ads Now Available Globally and Introduces Image Carousel Format

Introduced last year Discovery Ad campaigns help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail Promotions and Social tabs, and scroll through Discover to catch up on [...]

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SEO

Google Pathways' Job Training Structured Data Updated to Include occupationalCategory as a Required Property

Pathways is a feature within Google Search that helps job seekers find local training programs that prepare them for in-demand jobs in their communities. It’s only available in the US in a few select cities. [...]

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SEO

Google My Business Donation Link and Gift Card Link Option Expands to 18 New Countries Including Italy, Spain and Japan

Google My Business Donation Link and Gift Card Link Option for Business Profiles was initially announced for Businesses in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand, they re now rolling it [...]

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SEO

Can Serving hreflang on Pre Rendered Pages Only to Googlebot and Not Human Visitors Result in a Penalty?

There was a question on Reddit recently that asked about a client only serving hreflang mark-up to search engine user agents, not human visitors (for performance reasons). They only serve a pre-rendered version of the [...]

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Paid Media

Google Ads Launches Retail Category Reporting to See Performance for Product Categories Across Search and Shopping Campaigns

Both Search and Shopping campaigns can help retailers connect with customers who are searching for their products on Google. However, if you’re running both campaign types, it can be difficult to understand how both your [...]

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SEO

Deepcrawl’s Google Webmaster Hangout Notes: 12th May 2020

Deepcrawl’s notes from the Google Webmaster Hangout from 12th May 2020. Google Needs to See All Hreflang Variations Issues with Content Injection For Single URLs Shouldn’t Affect The Whole Site URLs Added To The URL [...]

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