It’s Wednesday, November 27, and this week, I’ve got tips to improve your newsletter sign-up page. But first…

Every Thanksgiving, I sit down to write a post about the things I learned that year. Here’s what I learned in 2024…

I’m curious to hear how you think about the intersection between products, events, your newsletter, and social media. Drop your thoughts in the comments…

I really liked these ideas for standing out in the inbox during the Black Friday / Giving Tuesday weekend…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this fall are presented by Beefree, which makes designing great emails and landing pages better and faster. Their drag-and-drop builder and mobile-friendly templates work seamlessly in all email clients, from Gmail to Outlook. With Beefree, you can save time and still create standout designs that drive results.

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13 Questions to Ask to Improve Your Newsletter Sign-Up Page

Last week, Justine Jordan, head of strategy and community at Beefree, and Mike Nelson, co-founder of Really Good Emails, joined me for a webinar all about best practices for newsletter sign-up pages. And ever since, I’ve been thinking even more about how you can build a landing page that drives growth for your newsletter.

What I know is that your newsletter landing page is one of the most important growth tools you have. But if you haven’t optimized the page, you may find that readers make it to the page but never actually sign up for your newsletter. You’re missing out on list growth — simply because your page lacks a few key elements.

So how can you audit your own page and make sure you’ve built one that’s highly effective? Here are 13 questions I’d ask to make sure your page is as good as it can be.

(And if you missed the webinar, good news: The full replay is available, for free, in the link below!) Get the tips + replay

A big thank you to Beefree, the fall sponsor of Inbox Collective — they’re making everything in the newsletter and on our website available for free to all readers.

If you’ve never used Beefree, now is the perfect time to try. With their easy-to-use drag-and-drop builder and over 1,700 free templates, you can create emails and landing pages in record time. Plus, you can deploy them through marketing platforms, including ActiveCampaign, HubSpot, or Mailchimp. 82% of users say Beefree makes email design faster, and 63% have seen click-through rates improve by over 11%.

Get started for free and see how Beefree can help you design better, faster emails today.

*This content has been promoted by our partners*

From my reading list...

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it. (Inbox Collective)

Sending a gift guide email this holiday season? Here are a few design ideas for inspiration. (Really Good Emails)

Apple’s AI notification summaries are… really something. (The Verge)

A newsletter sponsored a college football bowl game. This is what happened next. (Extra Points)

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Not a Newsletter - 📬 No. 58 | Improving your landing page

13 Questions to Ask to Improve Your Newsletter Sign-Up Page

From my reading list...

Older messages

📬 No. 57 | An underrated growth hack

📬 No. 56 | How to name your newsletter

Let’s talk landing pages

📬 No. 55 | AI tools for newsletters

📬 No. 54 | How to diagnose a drop in engagement

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