GrowthHackingIdea - The Barack Obama campaign A/B testing
We executed about 500 a/b tests which increased donation conversions by 49% and sign up conversions by 161%.
By turning the long donation form into 4 smaller steps (1. Donation amount, 2. Personal information, 3. Billing information and 4. occupation/employer) we increased the conversion rate by more than 5%.
Source: kylerush.net
Cheers,Charlie Patel ;)
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