GrowthHackingIdea - Hack the press
Try to be an expert source for reporters first, and then try to have them cover you later.
Keep a list of ten reporters you are closest to and who talk about things relevant to your interests and send them stories that they might be interested in covering.
It is key to stay on their radar. An easy way to do this is to keep leaving relevant and insightful comments on their articles, which also provides the benefit of creating discussion around their pieces.
Source: sumome.com
Cheers,Charlie Patel ;)
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