Here’s the vibe:

• 💸 Hundreds of dollars in free, useful giveaways (for EVERYONE)
  
  
• 🇺🇸 Big. Bold. Loud. Red, White, and Blue.
  
  
• 🎉 Fun as hell.
  
  
• 📚 1 book = 1 ticket

Oh, and if you already have a copy in your hands, we’d love to hear what YOU think. Leave a review on your favorite platform!

Now, let me let you in on a little secret that I think you’ll never forget…

Today in 5 minutes or less:

✔️ The Rich Know a Secret…

✔️ R is for Research

✔️ I is for Invest

✔️ C is for Command

✔️ H is for Harness

The Rich Know a Secret…

The greatest lesson I took from working in finance was this:

The wealthiest people I met all had one thing in common.

They didn’t trade their time for a paycheck. They OWNED.

There are 3 major trends impacting ownership right now:

1. Boomer owners are retiring en masse
2. Young people are sick of corporate life
3. Local businesses are being eaten up by the big guys

Here’s the thing about these trends… They pose a unique challenge to communities across the world.

But they also pose a once-in-a-generation wealth creation opportunity. So how exactly do you take advantage of it?

Here’s the EXACT framework I use to walk you through it in my book (The RICH Framework 😉)…

R is for Research

Ownership can be insanely profitable, enjoyable, and fulfilling.

It can also be financially, mentally, and spiritually draining — if you pick the wrong business to build ownership in.

That’s why you need to start with R.

The most common question we get: “What business should I buy?”

It’s unfair to answer that directly, because it’s the wrong question. The right question is: “What business is right FOR ME?” And THAT answer is not one we can decide for you...

But we can give you tools to answer that question for yourself. Tools to…

- Figure out your zone of genius
- Decide what size biz fits for you
- Review historically best/worst industries
- Define your deal box

Research also includes a whole bunch of other pre-acquisition steps to an acquisition:

- Finding a motivated seller
- Evaluating a business
- Conducting due diligence

(There’s a reason I wrote a whole book on this… it’s a lot. Take some time to read the excerpts below...)

I is for Invest

If step 1 is about preparing, step 2 is when sh*t starts getting real. This means diving deep into things like the power of debt in deals.

Not to mention… 

- 6 different ways to finance a business
- Finding the right attorney & what you need from them
- How to structure deals & negotiate the smart way
- A guide to business partnerships (and how to not F them up big time)

Plus 6 negotiation tips on how to make your first deal a slam dunk:

1. Pros control terms
2. Be likable
3. Be patient
4. Flinches & questions
5. Meet them at home
6. Be ready to walk

C is for Command

Guess what happens after you buy or invest in a business? 

You now… OWN some or all of a damn business. Also, you might now actually RUN a business. 

Managing a business’s day to day yourself is different from doing so with an operator. Main Street Millionaire goes over both.

At any rate, you’ll need a game plan to break up the overwhelming task of transitioning a business. We use a 120-day formula:

- Days 1-30: Leadership & Culture
- Days 30-60: Transfer & Transition
- Days 60-90: Stabilize & Systematize
- Days 90-120: Power Up

Overview here:

H is for Harness

Now you’re in go mode. We’ll turn this biz into a powerhouse with:

- New income streams
- Optimized tech
- Recurring revenue
- More reviews
- Referral programs
- Faster lead responses

And my favorite part… Smart pricing strategies (god that sounds nerdy).

You’ll also learn about how to be an effective leader and optimizer.

This way your team can run your business, instead of your business running you.

And the finale… Maybe you don’t want to own a business for the long term:

- Life happens
- It’s a stepping stone to other ventures
- Or you’re simply ready to cash out

There’s a formula to selling for much more than you paid for.

That’s The RICH Framework in a nutshell. All the things they should have taught us in school but didn’t.

I spent literal years creating the deep dive guide to this process in book form. And I truly believe it can change your life (and your bank account) if you follow it and work hard.

Oh by the way — your boss does NOT want you to read this book.

That should be incentive enough 😉

What’d you think of this week’s newsletter?

Hit reply to let us know. How ya feeling? Did we crush it? Blow your mind?

Want more where that came from?

Head to our website here.

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