📬 No. 59 | Designing a better newsletter

͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
It’s Wednesday, December 4, and this week, let’s talk about a trick I use with clients to help them design better newsletters. But first…

Happy “Our Black Friday Sale Is Still Going!” Wednesday to all who celebrate…

ICYMI: A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective….

Speaking of landing pages: Drop yours in the comments here, and I’ll tell you one thing you can do to improve it…

—Dan (say 👋 via email or LinkedIn)
All of our newsletters this fall are presented by Beefree, which makes designing great emails and landing pages better and faster. Their drag-and-drop builder and mobile-friendly templates work seamlessly in all email clients, from Gmail to Outlook. With Beefree, you can save time and still create standout designs that drive results.

Get started for free, and upgrade as you grow.

How the 1/5/10 Strategy Can Improve Your Daily Newsletter


Some of my favorite daily newsletters aren’t just five-minute reads. They could also be read in one minute or ten minutes.

How could one newsletter be read at three very different speeds? There’s no podcast-like hack where you can make a reader scroll at 1.5x speed. The trick is all in how you structure the newsletter using what I call the “1/5/10 strategy.”

Here’s how to figure out if the strategy is right for you — and how to take advantage of it to build a better newsletter.
Let’s talk 1/5/10
A really good email design can make all the difference when you’re driving readers to buy your product or attend your event. But not every platform lets you create better and faster emails with easy-to-customize, mobile-friendly templates that drive clicks and conversions.

That’s where Beefree comes in. Whether you’re designing a single email to sell a product or an entire onboarding series, Beefree helps you create emails that look great and perform even better — in a fraction of the time. The average CTR after designing with Beefree? 24.96% — way above the industry average.

Plus, Beefree makes creating landing pages just as easy and fast, whether you’re collecting email addresses or selling tickets to an event.

The best part: You can get started with Beefree for free today and upgrade as you grow. Create an account now and start designing better, faster emails and landing pages.
 
*This content has been promoted by our partners*

From my reading list...


I think this might be one of my favorite stories we’ve published all year: “How I Named My Newsletter.” (Inbox Collective)

The new email strategist at Buffer broke down the four experiments she tested in her first 60 days to increase engagement. (Per My Last Email)

Newsletters selling ads should give this piece a read about how to get advertisers to return for another year. (Life of Scoop)

I always love a good year-in-recap post. If you’re an indie operator, think about writing something like this before the year is over! (Newcomer)
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📬 Want to work with Inbox Collective? Here’s how I can help you.

✏️ Looking for a new job in the email space? I might be able to help.

🎯 Want to reach 11,000+ people in the email space? Let’s talk.

 
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Older messages

📬 No. 58 | Improving your landing page

Wednesday, November 27, 2024

“You may be missing out on list growth — all because your page is missing a few elements.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 57 | An underrated growth hack

Wednesday, November 20, 2024

“Figuring out what readers really like is often a mystery. But one tactic works especially well: subscriber interviews.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 56 | How to name your newsletter

Friday, November 15, 2024

“Your focus or scope may change over time. If possible, pick a name that could still fit if that happens.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

Let’s talk landing pages

Friday, November 8, 2024

Join me on Nov. 19 for a free webinar where I'll share the secrets of great landing pages. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 55 | AI tools for newsletters

Wednesday, November 6, 2024

“No matter what you need, there's probably an AI tool to help.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

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