Wolf Craft - How can we help you get more press??

Helping creative businesses—like yours—get press and grow is why we founded Wolf Craft. We recently sent out a quick survey to better understand how we can be most helpful as you grow your business.

Here's what we learned.

You want more affordable opportunities. You want to be able to talk to us, live. You want personalized feedback on your business. You want to ask questions IRL. The ideas we put together for 2025 give you opportunities for just that!

Again, we'd love your feedback! To make it easy, just reply to this email with the option(s) you'll most likely sign up for/find the most helpful.

All we need is a simple reply email back with "Option X" or "Option X, Y, Z" written in the body.

Option 1 - Workshop

How to improve your web presence for more press, sales, and business growth opportunities

Get clear, actionable advice on how to:

Convert more lookers into buyers
Create visual assets that editors want to publish and customers trust
Optimize your website to support your press & growth goals

The details:

One-time live 90-minute workshop in February 2025
Lifetime-access to the workshop recording
Low cost, $50ish
Plus, Q&A where you can ask questions about your business we'll stay on till the last question is answered.

Option 2 - Workshop

PR fundamentals: do your own PR more effectively or be better prepared when investing in a PR firm

Get clear, actionable advice on how to:

Find press opportunities for your business, and know which are not worth pursuing
Read like a publicist so you know how a publication is structured, who is writing what kinds of pieces, and how to pitch for that publication
Create assets and a story that appeals to editors so you don't waste your time pitching without the right stuff

The details:

One-time live 90-minute workshop in March 2025
Lifetime-access to the workshop recording
Low cost, $50ish
Plus, Q&A where you can ask questions about your business, we'll stay on till the last question is answered.

Option 3 - Workshop

How to write press-worthy media pitches

Get clear, actionable advice on how to:

Structure an effective media pitch email
Introduce your business and work so it resonates with editors
Format and include images in your pitch
Suggest multiple products/projects in one pitch
Write subject lines editors actually want to open

The details:

One-time live 90-minute workshop in April 2025
Lifetime-access to the workshop recording
Low cost, $50ish
Plus, Q&A where you can ask questions about your business, we'll stay on till the last question is answered.

Option 4 - Workshop

How to use affiliate links to get more
media features for your products

Get clear, actionable advice on how to:

Determine the right affiliate link network and commission structure for your business
Identify editors who write articles that include products with affiliate links
Correctly use affiliate links in your pitches, including real-world examples from Wolf PR
Leverage affiliate links to get more press (a must have for digital press)

The details:

One-time live 90-minute workshop in May 2025
Lifetime-access to the workshop recording
Low cost, $50ish
Plus, Q&A where you can ask questions about your business, we'll stay on till the last question is answered.

Option 5 - Pitch Review

Get personalized feedback and
tips on your media pitches

You'll get personalized-to-you, actionable advice on how to:

Improve you subject line so editors are more likely to open your pitch
Introduce your business and work so it resonates with editors
Format and include images in your pitch email
Tweak what you've already written so your chances of getting press are higher
Follow up if you don't get a reply from your initial pitch

The details:

You send us your pitches
We record a video review with specific tips and examples
You get lifetime-access to the video (our advice will be helpful as you write new pitches moving forward)
Low cost, $75 - $120

We know you're really busy wrapping up the end of the year. And we so appreciate your input!

Cheers,
Nora & Kirsten

PS- All we need is a simple email back with the option or *options* that you think would be most helpful for your business!

Bonus points- If you want to tell us about your specific needs, we'll keep that in mind as we develop these ideas further.

How to work with us

If you want to tell your story well, for more press and clients, we can help!

$15 Pitch the Media Mini Course
Pitch to get your work featured in the media, this week. We built this mini-course for businesses that have no PR experience or are rusty.

Psst- one of our most recent mini course students just got a great placement in the widely-read Yoga Journal!

Photography for Media Outreach
PDF guides for product brand and interior designers who want to make sure they have the *right* images to secure press features.

Psst- most businesses think they have the right images to get press. BUT most don’t. That’s just the truth, and it’s why we created these guides.

Tweak & Edit PR Review

When you need a constructive second set of eyes to look at what you're doing and tell you exactly what to fix, update, and where you would best benefit from investing time or money.

We're so happy to say our clients LOVE this service. One even said it was the best money she's ever spent on her biz.

Custom Media List & Opportunities Kit

For when you have an upcoming launch, new project, or are ready to start pitching your work to editors.

Our lists are custom-built specifically for your biz. They include editor contact info, pitch notes, article examples, personalized pitch templates, AND 1-1 calls with Nora to walk you through it all.