What marketers need to know about consumer spending habits in 2025

This holiday season and beyond, it’s essential for marketers to understand how consumers are changing their spending habits as inflation stays top of mind.

According to a new Klaviyo survey of more than 8,000 global consumers, 88% say inflation is currently impacting and/or will impact their spending habits. Nonetheless, 80% of survey respondents plan to spend the same or more this holiday season, focusing on price and quality.

In response, savvy brands are rewarding customers for their loyalty and leading with authenticity to maximize engagement and drive sales. Omnichannel shopping and personalization are also non-negotiable for discerning consumers.

Download Klaviyo’s 2024 Consumer Spending Report to learn more about:

• How inflation is impacting consumer spending decisions
• Why omnichannel is critical to meet consumer expectations
• How spending plans differ by demographics
• Insights from e-commerce agencies and executives

Sponsored by Klaviyo

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