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Marketers prepare for a world without TikTok as ban nears

Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.
December 16, 2024

Marketers prepare for a world without TikTok as ban nears

Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.

Additional coverage:

Catch up on our stories on the Omnicom/IPG deal:

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  • Lock in your spot at any Digiday event in 2025 and save an extra $300—but only if you purchase before the year ends. Don’t miss our best offer on passes. Use the code SAVE2025 to save on any pass for any event. Offer ends Dec. 31
  • From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. Sponsored by Marigold.
  • As advertisers face challenges in devising, designing and deploying ad creatives, they turn to creative transformation to replace the manual processes that can lead to burnout or be challenging for smaller teams to accomplish. Sponsored by Amazon Ads.

Top Stories
Ivy Liu
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.

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A new Forrester study to guide your CDP decision-making

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What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position.

From Digiday’s sister brand Glossy: After BCFM, many brands shift their focus back to acquisition. However, nurturing the new influx of holiday customers is one of the most valuable growth opportunities available to them.

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Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers.

As the digital advertising landscape becomes increasingly competitive, brands are innovating to stay ahead. Playable ads are one of the biggest innovations revolutionizing how brands connect with consumers.

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The platform’s been working with the NBA, MLB, NFL and other leagues behind the scenes to boost its sports communities.

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When paired with context and time, geo connects traditional and digital media and bridges gaps between advertising channels to unlock powerful insights rooted in business outcomes.

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Google’s Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots — for better and for worse.

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There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.

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