Data licensing lawsuit adds a legal wrinkle to Omnicom's planned acquisition of IPG

Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG

There’s been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.

Additional coverage:

• Pitch consultants predict how the potential Omnicom/IPG acquisition could impact media and creative reviews heading into the new year.
• Is X’s big bet on video real growth or just a number’s game?
• Community organizers voice regret over a divisive entertainment act at a London-hosted industry party, which tops a list of grievances.
• Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
• Our most-read story this week: Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave