The SaaS Club Newsletter

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎙️ Unlock the secrets behind why customers buy
  

• 📊 CRM that maps relationships in seconds
  

• 🔒 Simplify SaaS authentication with PropelAuth
  

• 🔍 Small SaaS fixes = big growth wins
  

• 📚 Game-changing reads for SaaS founders

• 🎯 Get guidance to hit $10K MRR faster

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🎧 Podcast: New Episode

Jobs-to-be-Done: Customer Interviews That Drive Growth

Bob Moesta is founder and CEO of The Re-Wired Group and co-creator of the Jobs-to-be-Done (JTBD) framework with Clayton Christensen.

In his 40 years working with products, he's helped over 3,500 companies bring their ideas to market and launched eight startups himself.

As a dyslexic teenager, Bob couldn't make sense of traditional market research reports. Despite being told to stick to manual jobs, he refused to let his dyslexia hold him back.

Everything changed when Bob noticed something surprising...

Many customers weren't just giving incomplete answers in interviews, they were actually lying to themselves about why they bought products.

This led him to study intelligence interrogation techniques to uncover what really drives people to buy products. Those insights helped companies like Basecamp, Facebook, and Casper solve their growth challenges.

Today, The Re-Wired Group helps both startups and big companies build better products and bring them to market successfully.

In this episode you'll learn:

• How to conduct customer interviews that reveal underlying struggles preventing prospects from buying, even when they seem interested.

• Why most founders misunderstand what their product is competing against, and how to transform your go-to-market strategy.

• How to use Jobs-to-be-Done framework to avoid building unwanted features and focus on problems that drive customer purchases.

• Why strategically interviewing 10 customers can give you deeper insights about product-market fit than surveys of hundreds of users.

• Why companies build features that do everything for everybody, and end up doing nothing for nobody - and how to avoid this trap.

I hope you enjoy it!

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

🤝 Attio: The Next Generation of CRM

Attio is the CRM for teams who love products like Notion and Figma. It's powerful, configurable, and takes minutes to set up.

Attio delivers value faster than any other product out there - with a simple tactic during onboarding: they sync your work email & calendar, instantly mapping all your interactions and enriching them with valuable insights.

The result? In less than a minute, you're looking at a comprehensive view of all your email relationships, enriched with additional data. This gives you time back to focus on what truly matters.

Join companies like ElevenLabs, Replicate, Modal and more in scaling your startup to the next level.

Try Attio for free today

🚀 PropelAuth: Authentication for B2B SaaS

PropelAuth is authentication your whole company will love. 

If you're tired of your dev team getting bogged down with authentication issues instead of building your core product, it's time to use PropelAuth.

They take care of all the complex auth stuff - from Enterprise SSO to user analytics - so you can focus on what really matters: your product.

PropelAuth integrates quickly for devs and provides built-in tools for your customer-facing teams. It's the full package.

Sign up for free (no credit required). And when you're reading to upgrade use code SAAS24 for 50% off the Growth plan for 6 months!

Sign up for a free account

🤔 SaaS Insights

Small Fixes, Big SaaS Growth

The biggest lie in SaaS: "We need more features to grow"

The most overlooked growth lever isn't what you think:

•  It's not AI integration 

• It's not a fancy new feature 

• It's not even better marketing 

It's fixing the small stuff nobody wants to talk about: 

• That confusing button placement causing drop-offs 

• The helpful feature buried three clicks deep

• The unnecessary field in your signup form 

Here's a reality check: 

I've seen countless startup founders spend months or even years building 'game changing' features.

Meanwhile, their competitors grew 2x faster by simply improving onboarding emails and simplifying their UI.

The truth: 

• Customers don't need more features

• They need you to understand their needs

• And build a solution better than your competitors

Stop looking for the next big thing. Start obsessing over the small friction points that may be killing your growth. 

Remember: 

• The best opportunities are often boring. 🥱

• But boring compounds into breakthroughs. 📈

 📗 Book of the Week

This week's book recommendations:

The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done by Chris Spiek and Bob Moesta

Job Moves: 9 Steps for Making Progress in Your Career by Ethan Bernstein, Michael B. Horn, Bob Moesta

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta

Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs by Bob Moesta

🚀 Early-Stage SaaS Founder? Hit $10K MRR Faster

Struggling to scale your early-stage SaaS? Most founders waste precious time and money making rookie mistakes without a clear path forward. 

SaaS Club Launch is a 12-week group coaching program that connects you with a close-knit community of early-stage SaaS founders. 

Get personalized guidance, weekly group coaching, and grow alongside fellow founders also on the path to $10K MRR.

Apply now to join

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.