How a $2B company gained its initial users

In its early days, Etsy had a team attending art and craft shows across the US and Canada almost every weekend.

They were able to tap into the growing feminist-driven crafting movement by attending crafting fairs and convincing high profile feminist crafters to open up stores and sell their wares on Etsy.

Many of the artisans had little to no e-commerce presence prior to Etsy and were thus highly motivated to send buyers to the site.

Source: growthhackers.com


Cheers,
Charlie Patel ;)



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