GrowthHackingIdea - Tinder′s early days growth hack
We sent [Whitney Wolfe] all over the country… Her pitch was pretty genius. She would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app. Then she’d go to the corresponding brother fraternity—they’d open the app and see all these cute girls they knew.
When Wolfe returned from her trip, Tinder had grown from fewer than 5,000 to almost 15,000.
Source: growthhackers.com
Cheers,Charlie Patel ;)
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