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Mediaocean surveyed nearly 700 marketing professionals to compile its 2025 H1 Advertising Outlook Report.

Here are some key findings from the data:

1. Social media, digital display/video, and CTV are the fastest-growing channels, with 68%, 67%, and 55% of marketers planning to increase spending in these areas, respectively.
2. Generative AI is the leading consumer trend, surpassing CTV. 63% of marketers identify it as critical.
3. Automation has become the fastest-growing investment area, with a 17% increase in adoption since mid-2024.
4. Advertisers are adopting multiple approaches to identity resolution to improve campaign measurement and attribution.
5. Despite slight improvements, 86% of advertisers report a lack of synchronization between creative and media processes.

Dig into the report to better understand how the industry is adapting to shifting consumer behavior and advancement.

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That’s a whole lot of distilled success.

Reference the collection to find patterns, spark ideas, repurpose copy, or just learn a thing or two about what’s working for brands right now.

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Ford has brought its iconic Capri model back from the dead in Europe after 38 years—and this time, it’s an EV.

In three short films shot in Chile by Wieden+Kennedy London, Ford leans heavily into nostalgia with a mix of archival footage and dramatic new creative—from lightning bolts and stalking panthers to a Bond-esque car chase.

“To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style,” said David Colman, Creative Director at Wieden+Kennedy London.