Target's ad business had a good year, but can it become a retail media powerhouse?

Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?
March 17, 2025

Target’s ad business had a good year, but can it become a retail media powerhouse?

Target's ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?

SPONSORED BY

Logo
How Klaviyo delivered the CRM B2C brands have been missing

img
howdy!
The latest releases from one of the most storied names in ad tech point to disruption.

Artificial intelligence is already significantly impacting ad-serving teams, particularly generative AI.

howdy!
BuzzFeed is $10 million of resources into building its new social platform BF Island. To put that number into context, here’s what it cost to launch other social platforms.

CTV offers advertisers a more effective way to reach and engage targeted audiences, but this can only be achieved when stakeholders collaborate and establish standardized data practices.

howdy!
The French holding company’s Converged system has become the glue between its creative, media and digital domains.

Advertisement

Creators do more than influence consumer perceptions and behavior in the moment of a single campaign — they spark a ripple effect of a growing community and many more actions.

howdy!
Fertility issues are more common than ever, and the cost of treatments like IVF is sky-high.

howdy!
Fertility issues are more common than ever, and the cost of treatments like IVF is sky-high.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

The marketer’s guide to integrating branding and performance objectives

Tuesday, March 18, 2025

Report: Tactics and insights for omnichannel campaigns with impact ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of ad serving for brands and agencies

Tuesday, March 11, 2025

How ad-serving technology is changing and unlocking new opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketers and agencies grapple with divisions over who controls retail media spend

Tuesday, March 11, 2025

Executive dysfunction behind the scenes is making it harder to track spending. March 11, 2025 PRESENTED BY Marketers and agencies grapple with divisions over who controls retail media spend Executive

Digiday wants to hear from you

Monday, March 10, 2025

As a loyal reader, your feedback is vital as we continue to evolve our products and coverage. We're reaching out to see if you'd answer a few questions to help make your experience with Digiday

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Monday, March 10, 2025

The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances. March 10, 2025 PRESENTED BY Advertisers are calling for full URL-level campaign reporting,

You Might Also Like

ET: March 18th 2025

Tuesday, March 18, 2025

Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 A Pup Above (trends) Chart A Pup Above is a

Newsletters are Dying... But Yours Doesn’t Have To.

Tuesday, March 18, 2025

The 5-Minute Hack to Save Your Dying Newsletter. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

31% of All VC Money Last Year Went Into Just 20 Deals

Tuesday, March 18, 2025

Lots of venture capital is going to the same names To view this email as a web page, click here saastr daily newsletter Redpoint: 31% of All VC Money Last Year Went Into Just 20 Deals By Jason Lemkin

Bay Area's AI funding bonanza—or waste?

Tuesday, March 18, 2025

HR tech lawsuit alleges spy scheme; healthtech VC inches toward recovery; Alphabet back in talks for cyberscurity specialist Wiz Read online | Don't want to receive these emails? Manage your

The Art of Being a Great Teammate: How Great Teams Are Built, One Person at a Time

Tuesday, March 18, 2025

Great teammates commit to a standard of excellence, lift each other up, and work toward something bigger than themselves—focusing on we, not me. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gen Z is Listening 🎧

Tuesday, March 18, 2025

to audio-only podcasts. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Brian Wieser revises ad forecast downward as U.S. ad market grows wary

Tuesday, March 18, 2025

Ad spending's new forecast: ad growth slower, caution higher. March 18, 2025 PRESENTED BY Brian Wieser revises ad forecast downward as US ad market grows wary Ad spending's new forecast: ad

🔔Opening Bell Daily: 2022 Redux

Tuesday, March 18, 2025

History may repeat itself as equities attempt to rebound from a correction. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The *other* men's college basketball tournaments are a disaster

Tuesday, March 18, 2025

A perfectly good thing appears to have been burned down...for no good reason ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

2x signup rate (study)

Tuesday, March 18, 2025

Launching a product? I'm helping startups build better products and reach product-market fit. To do that, we've built ProductMix and you should use it: https://rockethub.com/deal/productmix