Publishers, how are you using paid social media?

Publishers and media companies increasingly rely on paid social placements amid platform fragmentation and declines in organic traffic. To successfully implement paid social campaigns that provide value to readers and the bottom line alike, publisher teams need a strategic approach that combines leveraging data, testing and thoughtful campaign design. 
 
Publishers, we want to know:

• What platforms and tools are you using?
• How do you determine the content you’ll feature in a paid campaign and what strategies have proved most effective?
• What are your biggest challenges?
• What do you hope to see in the future?

Take this survey, and we’ll send you a $5 gift card and the results when published.

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