Morning Brew - ☕️ Fallen unicorn

23andMe is bankrupt...

Good morning. The last 25 years have given us no shortage of compelling business stories, from the implosion of Enron to the implosion of FTX.

But which business story is the most important? That’s for you to decide in this year’s Most Important Business Story of the 21st Century Bracket, which the Brew is running alongside the real March Madness. Over the next several weeks, you’ll whittle down 64 contenders to one champion by voting on social media.

The opening round starts today with juicy matchups: No. 6 BP Oil Spill vs. No. 11 Occupy Wall St. has overtime written all over it, while No. 2 iPhone Launch hopes to avoid an upset bid by Kony 2012.

Voting opens later this morning on the Brew’s X page or Instagram. You can get familiar with the field by checking out Dave’s epic preview.

—Molly Liebergall, Matty Merritt, Sam Klebanov, Abby Rubenstein, Neal Freyman

MARKETS

Nasdaq

18,188.59

S&P

5,767.57

Dow

42,583.32

10-Year

4.331%

Bitcoin

$88,260.62

Tesla

$278.39

Data is provided by

*Stock data as of market close, cryptocurrency data as of 6:00pm ET. Here's what these numbers mean.

  • Markets: Stocks climbed up like a thermometer in August yesterday following reports that the president’s next wave of tariffs may be narrower than anticipated. Tesla stock leapt up on the heels of recent selloffs as tech stocks rallied on the tariff news.
 

Markets Sponsored by Mode Mobile

Plans for potential Nasdaq listing: Mode Mobile recently reserved the Nasdaq ticker $MODE. But you can buy pre-IPO shares right now for just $0.26.

HEALTH TECH

23andMe logo sign

Smith Collection/Gado/Getty Images

It was fun while the surprise Scandinavian heritage lasted. One of the biggest names in at-home genetic testing filed for bankruptcy, and announced the immediate resignation of its CEO, on Sunday after plummeting from unicorn status to nearly worthless in less than four years.

23andMe has lost 99% of its value since peaking at $6 billion after a SPAC merger that took it public in 2021. Its market cap now hovers around $20 million. The company also claims to have $100 to $500 million in assets…and $100 million to $500 million in debt.

What happened to this former unicorn?

23andMe launched the first at-home DNA ancestry test kit in 2007, cracked CNBC’s list of top 50 disruptors in 2016, and became a household name—aka, got mentioned in an SNL sketch—in 2019. But the buzzy company never managed to turn a profit after going public.

  • 23andMe struggled to grow revenue on a business model that mainly relied on single-use test kits and supplementary subscription services. Efforts to expand into research and drug therapies largely didn’t take off.
  • A monthslong data breach in 2023 affected nearly half of all 23andMe users (about 7 million people), undermining trust. Customers pulled out from the platform en masse, and the company agreed last fall to pay out a $30 million settlement.

23andMe plans to court bidders, and your genetic data could be up for grabs—personal information “may be accessed, sold or transferred” in a bankruptcy, according to the company’s privacy policy. Just-resigned CEO and co-founder Anne Wojcicki, who has said she would turn 23andMe into a drug developer, is pursuing the company as an independent buyer after she previously tried and failed to take it private several times.

In the meantime, California’s Attorney General and the president of the encrypted messaging app Signal have urged 23andMe customers to delete their data.—ML

Presented By Mode Mobile

WORLD

A sculpture of a hand holding an oil drilling rig is pictured outside the state-run oil company Petroleos de Venezuela.

Pedro Mattey/Getty Images

Trump announces 25% tariff on countries that buy Venezuelan oil and gas. As of April 2, a day President Trump has dubbed “Liberation Day” for the economy, countries that buy oil from Venezuela will have to pay an additional 25% tariff on trade with the United States, the president said on Truth Social. Exactly what other tariffs might go into effect that day remains unclear. News outlets reported that the president would not impose blanket tariffs but would focus on more industry-specific ones, and even though reciprocal tariffs are still on the menu, there might be exemptions for some countries. But officials cautioned that the situation could still change. The president also said additional tariffs on cars and pharmaceuticals would be coming soon.

A journalist was accidentally included in secret war planning chat. Even worse than adding someone in a group chat about their own surprise party: Atlantic Editor-in-Chief Jeffrey Goldberg was mistakenly included in a conversation among top US officials where they planned and debated military strikes on Houthi rebels in Yemen on the encrypted messaging app Signal. The National Security Council said the discussion, described in the magazine by Goldberg as including the secretary of defense and the vice president, “appears to be authentic,” and that it was looking into how the journalist’s number got added to it.

Trump admin asks SCOTUS to leave federal worker firings in place. The Justice Department is asking the Supreme Court to block a federal judge’s order requiring agencies to rehire about 16,000 staffers in probationary roles who were fired in recent mass layoffs aimed at slimming down the government. The former federal workers had been employed at the departments of Veterans Affairs, Agriculture, Defense, Energy, the Interior, and the Treasury. A San Francisco judge ruled in a lawsuit brought by their labor union that the government didn’t follow correct legal procedures when letting them go, and a judge in Maryland also issued a similar ruling.—AR

ENTERTAINMENT

Big Bird

Stan Honda/Getty Images

Elmo is feeling throttled, but this time it’s not Larry David’s fault. Sesame Workshop, the nonprofit studio behind Sesame Street, told employees that it is cutting its workforce by 20% to plug a $40 million shortfall projected for next year, the New York Times reported.

The move comes amid a unionization effort by staff and after HBO’s streaming service, Max, said it will stop carrying the iconic kids’ show starting in 2026.

Lifeline loss

HBO has paid Sesame Workshop up to $35 million annually since 2016 in exchange for new episodes hitting its catalogue months before they air on PBS:

  • But now Max says it's deprioritizing youth programming including Sesame Street.
  • The show has long been lauded by child wellbeing experts...but lately seems to have been snubbed by children in favor of other entertainment options. Nielsen ratings show today’s toddlers are more likely to clench the iPad with a death grip, mesmerized by Bluey, Peppa Pig, or a panoply of YouTube content.

NYT reports Sesame Workshop is in talks with Netflix, YouTube, and Amazon Prime Video, among other streaming services, in a prolonged push to find a new home for its muppets. It’s also seeking additional donor funding.

In the meantime…Sesame Street’s 56th season, due to start filming next month, will ditch the magazine format and will emphasize humor, music, and animation in a bid to win back 3-year-olds.—SK

Together With NYSE

FOOD & BEV

Egg inside suitcase viewed through x-ray machine

Illustration: Anna Kim, Photos: Adobe Stock

US border security is seizing so many eggs at the US-Mexico border you’d think San Diego’s high school seniors were planning something sinister. Custom officials reported making 3,254 egg-related interceptions in the first two months of the year, up 116% from the same time last year.

The uptick comes as egg prices in the US have skyrocketed because of an avian flu outbreak ravaging US chickens. US farmers have had to slaughter 168 million birds since the start of the outbreak three years ago. Facing more than $8-per-dozen price tags, some shoppers are heading to Mexico to snag a carton for as little as $2.

  • In most cases, people crossing the border surrender eggs willingly, not realizing the US Department of Agriculture bans these kinds of imports due to potential disease spread.
  • But if border agents find hidden eggs or other poultry contraband, individuals can face $300 fines.

Could prices finally crack? US Ag Secretary Brooke Rollins said last week that NY wholesale egg prices fell 50% this month to $4.08 a dozen compared to a record high of $8.53 in February. But Rollins warned the upcoming Easter season and spring wild bird migration could push prices back up. If you’re really desperate for a cheap dozen, maybe try…your skincare brand?—MM

STAT

SAP headquarters

Uwe Anspach/picture alliance via Getty Images

What’s the one thing with more hype than Ozempic and other weight-loss drugs? If you said AI, you’ve probably been following Europe’s stock markets (and everywhere else’s). Yesterday, German software-maker SAP dethroned Danish drug company Novo Nordisk to become the most valuable public company in Europe with a total value of €312 billion ($338 billion).

SAP’s stock has shot up 40% over the past 12 months as the company transitioned its focus away from selling licensed software to offering cloud-based subscription services and artificial intelligence features. Its success has helped bolster Germany’s market. Meanwhile, Novo—which has sometimes swapped places with luxury conglomerate LVMH at the top of Europe’s heap—has seen its stock fall 40% over the same period, as investors consider whether it has a next generation follow-up to blockbuster drugs Ozempic and Wegovy. Yesterday, a 1.5% rise for SAP and a 1.7% fall for Novo was enough to put SAP at No. 1.—AR

Together With Golf Digest

NEWS

  • A federal judge refused to lift his order barring the government from deporting anyone under the rarely used Alien Enemies Act, which the Trump administration invoked to deport alleged Venezuelan gang members. An appeals court also held a hearing on the issue during which one judge said “Nazis got better treatment” under the act than the people who were recently deported, since the former got hearings.
  • Chinese EV-maker BYD made more than $100 billion in sales last year for the first time.
  • Turkish authorities arrested more than 1,100 people, including journalists, amid protests over the decision to jail a political rival of President Recep Tayyip Erdoğan.
  • South Korea’s Hyundai plans to invest ~$21 billion in the US, including $5.8 billion towards a steel plant in Louisiana.
  • Mia Love, the first Black Republican woman elected to Congress, has died of cancer at age 49.
  • Warren Buffett will pay $1 million to an employee who won his company’s March Madness bracket challenge—which Buffett made easier this year in hopes of having a winner—by correctly calling 31 of the 32 games in the first round of the men’s tournament.

RECS

To-do list banner

Upgrade: Check out some of our favorite products to upgrade your daily routine that are on sale this week.

Watch: An explanation of where the phrase “OK” came from.

Move fast: How a Rubik’s speed cube champion makes his solves.

Read: You know the one-hit wonders, but what about the music groups with two hits?

Perk up: Get tips + tricks on how to make the most of your Amazon Prime membership when you sign up for Brad’s Deals. Peep these perks.*

Retail me more: The founder of tastytrade joins After Earnings to discuss his journey, the changing landscape of retail trading, and what this means for institutions. Watch here.*

*A message from our sponsor.

GAMES

Brew Mini: To solve today’s crossword, round up. Play it here.

Sweet 16 trivia

With the Sweet 16 set for the men’s and women’s college basketball tournaments, here’s a trivia category based on the number 16.

  1. The 16th king of this name was the last monarch of France before the French Revolution.
  2. Fill in the blank: There are 16 ounces in 1 ___.
  3. Which famous test, created by a mother and daughter, categorizes individuals into 16 personality types.
  4. What element has an atomic number of 16 on the periodic table? Hint: It begins with an “s.”
  5. In the history of the men’s college basketball tournament, there have been two 16-seeds that have beaten a 1-seed in the first round. Name either of them.

SHARE THE BREW

Share Morning Brew with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 3

Click to Share

Or copy & paste your referral link to others:
morningbrew.com/daily/r/?kid=303a04a9

ANSWER

  1. Louis
  2. Pound
  3. The Myers-Briggs Type Indicator
  4. Sulfur
  5. UMBC (in 2018) and Fairleigh Dickinson (in 2023)

Word of the Day

Today’s Word of the Day is: contraband, meaning “goods whose importation, exportation, or possession is forbidden.” Thanks to Greg Diepenbrock from Ohio for the suggestion. Submit another Word of the Day here.

✢ A Note From Mode Mobile

Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation A Offering. A reservation of the ticker symbol is not a guarantee that we will be listed on the NASDAQ. Any IPO timing is unknown, general steps to be accepted have not been undertaken at this point, and that listing is not guaranteed.

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Quarter past

Monday, March 24, 2025

Stories from Marketing Brew's Quarter Century Project. March 24, 2025 View Online | Sign Up Marketing Brew presented by Amazon Ads It's Monday. This edition of Marketing Brew marks the official

☕ Quarterly results

Monday, March 24, 2025

Introducing the Quarter Century Project. March 24, 2025 View Online | Sign Up Retail Brew Presented By Listrak It's Monday. We're now 25 years into the 21st century, and perhaps no other

☕ Where are we going?

Monday, March 24, 2025

The past 25 years of 'the tech industry.' March 24, 2025 View Online | Sign Up Tech Brew presented by Doroni It's Monday. Tech is omnipresent in our lives, a fact that's only escalated

☕ Nervous laughter

Monday, March 24, 2025

The internet is sounding some alarms... March 24, 2025 View Online | Sign Up | Shop Morning Brew Presented By Timeline Good morning. The A-list has descended on Broadway, and the ticket prices are

☕ VW sausages

Sunday, March 23, 2025

How did iguanas get to Fiji? March 23, 2025 View Online | Sign Up | Shop Morning Brew Presented By Huel The Morning Glory spillway at Lake Berryesa in Napa, CA. Josh Edelson/AFP via Getty Images.

You Might Also Like

What A Day: Dunder SCIFlin

Tuesday, March 25, 2025

Trump administration officials battling the dumbest national security scandal in recent memory look like they're in look like an outtake of The Office. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Everything we’re wearing for spring

Tuesday, March 25, 2025

Plus: How (and why) to delete your 23andMe data View in browser The Recommendation March 25, 2025 What our style experts are wearing this spring—and what's on sale Clockwise, from left to right: A

Weaponizing taxes.

Tuesday, March 25, 2025

Trump and his allies are diligently working to whittle down the tax code to ensure that billionaires like himself pay next to nothing.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Fear and Loathing in America

Tuesday, March 25, 2025

Fear Factors, All Bags are Bad? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Tesla drivers in Seattle join wave of trade-ins — but some hold on

Tuesday, March 25, 2025

Microsoft's CEOs have this trait in common | Outreach co-founder launches new startup ADVERTISEMENT GeekWire SPONSOR MESSAGE: A limited number of table sponsorships are available at the 2025

☕ Show me the bunny

Tuesday, March 25, 2025

Target expects big Easter sales. March 25, 2025 View Online | Sign Up Retail Brew Presented By Iterable It's Tuesday, and retail is changing faster than your TikTok algorithm—join Retail Brew in

☕ Kicking things off

Tuesday, March 25, 2025

Inside the NWSL's third annual marketing campaign. March 25, 2025 View Online | Sign Up Marketing Brew Presented By Acoustic It's Tuesday. Following years of privacy concerns surrounding its

Amazon’s Big Spring Sale Is Filled With Beauty Deals

Tuesday, March 25, 2025

Plus: $7 Squishmallows and 30 percent off Dysons. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

Hangman Impersonator

Tuesday, March 25, 2025

Writing of lasting value Hangman Impersonator By Kaamya Sharma • 25 Mar 2025 View in browser View in browser The full Browser recommends five articles, a video and a podcast. Today, enjoy our audio and

✈️ Now boarding ICE Air

Tuesday, March 25, 2025

Illinois' Dem governor blocks safety legislation after Senate report sounds the alarm about Amazon's warehouse working conditions. Forward this email to others so they can sign up 🔥 Today in