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Biz owners due for a rebrand… tap in.

Your brand isn’t static. As your business evolves, your brand should reflect who you are today—not who you were at launch. If your current brand no longer aligns with your mission or holds you back, it may be time for a rebrand.

Rebranding isn’t just about a new logo or fresh messaging—it’s a full transformation of strategy, voice, and identity. Done right, it can sharpen your positioning, deepen customer loyalty, and drive growth. Done poorly, it risks confusing your audience and diluting your brand equity.

So, how do you get it right? Focus on four essentials:

1. Clear strategy. Your rebrand starts with purpose. Define your mission, vision, and long-term goals to guide every decision.
2. Distinct brand voice. Your tone and messaging should resonate authentically across all channels, reflecting who you are and why you matter.
3. Strong visual identity. Update your logo, colors, typography, and design elements to represent your evolution and appeal to today’s audience.
4. Seamless activation. Ensure your rebrand is lived internally and externally. Consistency across your team, website, social media, and customer experience is crucial.

Whether you’re choosing between a brand refresh or a full rebrand, always build on your existing equity and keep your audience at the center.

Take a much deeper dive over at Motto.

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You can use it to quickly find episodes where brands, people, or specific topics are mentioned (perfect for research, trend spotting, or even competitive intel).

Plus, their “Listen Later” playlists are a game changer—like Pocket but for podcasts—so you can save relevant episodes without committing to an entire show.

It’s simple, clean, and genuinely useful.

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The Ordinary, the no-frills skincare brand, just entered the egg business.

With NYC egg prices cracking $10 a dozen due to a bird-flu outbreak, The Ordinary swooped in for one weekend, selling “ordinarily priced” eggs at its Manhattan stores for a couple of bucks less than Trader Joe’s.

Some called it genius marketing; others cried PR stunt, especially since they tagged MSCHF, the kings of viral chaos.

And let’s not forget—they’re a vegan brand. Was this a yolk or a true attempt to help? Either way, they got exactly what they wanted: everyone’s attention, sunny side up.