tl;drMarketing - tl;dr Marketing June 25th - 2020 Issue

Digital Marketing News Roundup

June 25th - 2020

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Today\’s digital marketing roundup includes news that Google Updates Its Analytics Tools for Newsrooms, Street View Tests An Icon To Launch Business Knowledge Panel and more.

SEO

Patent: Query Images May Be Selected from the Same Source That a Query Answer May Be Extracted from Under a New Patent from Google

Bill Slawski breaks down a newly granted Google patent Images for query answers that sheds some light on how Google may use images from the same source that a query answer may be extracted from. The [...]

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Social Media

Instagram Expands Its TikTok Clone Reels to New Markets

Instagram is expanding its TikTok competitor known as “Reels” to new markets, following its launch last year in Brazil. Starting today, Instagram is rolling out further access to Reels in France and Germany, allowing users [...]

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General

Google to Auto-Delete New Users' Records by Default

Google is changing its default settings to automatically delete some of the data it collects about users. Web and app activity, including a log of website searches and pages visited, as well as location data, [...]

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General

Google Updates Its Analytics Tools for Newsrooms

Google has introduced two journalism-focused products that sit on top of Google Analytics — News Consumer Insights, which is designed to help publishers grow their audiences and become more profitable, as well as Realtime Content [...]

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General

Vulnerability Discovered in Coming Soon Page, Under Construction & Maintenance Mode by SeedProd < 5.1.2

Coming Soon Page, Under Construction & Maintenance Mode by SeedProd WordPress plugin has 1 million+ active installations and can be used XXXX. In versions prior to 5.1.2 , there is a vulnerability that allows attackers [...]

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General

Google to shutter CallJoy, virtual agent for SMBs, on July 22

CallJoy was launched in May 2019. The virtual agent SaaS offering answered calls, filtered spam (including inside sales calls) and provided basic business information (e.g. , hours) to consumers. It cost $39 per month. But if [...]

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Social Media

Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital [...]

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Paid Media

Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval

Yesterday Apple announced iOS 14, one big change for advertisers was that Apple is making makes IDFA opt-in on app-by-app basis in iOS 14. Identifier for Advertisers (IDFA), is a random device identifier tag that [...]

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Sponsor

The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

Third-party breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands.

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General

No Safari 14 Does Not Block Google Analytics

In the midst of Apple’s yearly Worldwide Developers Conference, the company showcased some of the privacy improvements to the upcoming version of the Safari web browser (version 14). One of the previews showed that google-analytics.com is listed [...]

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Paid Media

Google to Roll-out Feeds in App Campaigns and Deep Linking from YouTube Ads

Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what [...]

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Paid Media

Google Is Now Offering App Campaigns Learning Path and Certification on Skillshop

Google is offering two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. Grow your skills with the new App campaigns learning [...]

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SEO

Street View Tests An Icon To Launch Business Knowledge Panel

Looks like Google might start showing an orange icon in street view for businesses, when you click on it ti will launch the business’ location panel. I was NOT able to trigger this from Austalia [...]

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SEO

Google Tries Grouping Service Update Attributes in Location Panel

Google is testing showing a “service update” section in the Google local panels for some businesses. It seems to be a section to update searchers around COVID-19 changes to the business hours or services, like [...]

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