25 Growth Hacking Techniques for Your Startup & 9 Tweet Types to Increase Engagement

Shower Thoughts
  • Smoking kills you, but the actual “act” of smoking is a very healthy practice - leave a stressful environment, go outside for five minutes and take deep breaths. (Tweet)
  • If you can't look back at your younger self and realize that you were an idiot, you are probably still an idiot. (Tweet)
  • There are two types of car owners. The first is upset when it rains because the rain is getting their car dirty. The second is happy when it rains because the rain is getting their car clean. (Tweet)
  • You know you’re getting old when your parents start disappointing you, instead of you disappointing them. (Tweet)
  • Babysitters are teenagers who behave like grown-ups so that grown-ups can go out and behave like teenagers. (Tweet)

❤️ You can send me your shower thoughts. Feel free to tweet any of them.

Growth & Sales
9 tweets that will spike your engagement
  • Short, Concise & Value Tweets
  • Tweetstorms
  • Free tools/resources
  • Accomplishments (Specially related to money)
  • Unpopular Opinions
  • Polarising Tweets ( Eg:- Donald Trump is the Best President Ever)
  • Platitude Quotes ( Eg:- Money can't buy happiness)
  • Listicle Type Tweets ( Eg:- List of X sites you should publish)
  • Questions that Invoke Tweets ( Eg:- Time you are most productive?)

Use interactive forms in your email campaigns to increase conversions

By using interactive forms in your email campaigns, you can collect reviews, run surveys, and generate leads from within the email. That's way less friction than static forms that take you out of the email to a webpage. And less friction means a higher likelihood of achieving your goal, whether that's gathering feedback or converting a lead. 

As for the email clients that don't support interactive forms, the trick is to set up fallbacks. In other words, your emails should take advantage of interactive forms where they work: Apple Mail, Gmail (desktop web), and Yahoo (desktop web). And display a fallback (like a static form that redirects) where they don't: Outlook, Windows, and all mobile devices. 

If you code, here's how to do it. If not, products like GetFeedback and Salesforce's Content Builder can handle it.

Get journalists to cover your product by coming prepared with a press kit

The key to getting coverage is creating a thorough press kit for your company before reaching out to reporters. It should include the following:

  1. A pitch letter explaining why people should care
  2. A profile overviewing the company and founders
  3. Contact info
  4. Logos
  5. Screenshots and videos of the product
  6. Other news coverage, interviews, speeches, awards, etc.
  7. Customer case studies or useful stats
  8. FAQs

Some people even include a sample news story that journalists can edit and publish without writing their own. Here are some great press kit examples to get inspiration. Then create a page on your site to house your press kit and reach out to journalists with a link to your press kit front-and-center.

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Worth Reading
25 growth hacking techniques for your startup (Good & long article)
What I learned from reviewing 50+ MVP's last week by @gordon
Indiemaker's Products
  • Fiddy.co - Indie Hacker projects described in 50 characters or less
  • Amicu.app - reminders to keep in touch with the people you know
  • Sendybay.com - managed Sendy hosting for email marketing 
  • uxbrains.co - curated knowledge collection for all things UX
  • Teamo.team - corporate group card made social
Upcoming Newsletters

2020-07-07 / How to Name Your New SAAS Company in 30 Seconds & YC Is Lowering Their Investment Now

2020-07-08 / How to Do Content Marketing on Early-Stage & YC Is Lowering Their Investment

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