Consumer Community VS Collaborative Community, the Difference & Increase 📈Conversions by Email Segmentation

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Segmented email campaigns lead to 760% more revenue than unsegmented campaigns. The more segmented your list, the better the results.You can segment email campaigns by

• Knowing each subscriber with interviews and surveys.
• Keeping track of where they came from (funnels, ads, etc.).
• Segment them by "left in cart" email campaign
• Tier / plan (to separate high-spend from low-spend users)
• Age of account (Mailchimp has a "days since added" filter, other tools probably do too)
• Accessing (or never having accessed) a certain feature
• Total spend (useful for e-commerce sites or SaaS with usage-based pricing)

Then, using the information you've gathered, place them into segments, and create tailored messaging for each. As those segments grow, you can divide them into increasingly granular groups. Many email tools like Mailer Lite and Mailchimp support segmentation, so start there.

If you're starting from scratch, do this:

• Before you do anything, optimize your profile. 
• Next, start following 10-20 key influencers (big accounts) in your niche/market.
• Add them to a private list called "Snipe." THIS IS WHERE YOU LIVE NOW.
• Comment 10-20 times on these key influencers' tweets daily.
• Do this for 3-6 months consistently. Day in, day out.
• Make sure your comments add a ton of value and can actually stand on their own merit as their own tweets.
• Double-down on influencers who engage back; cut off influencers who ignore you.
• The goal is to leverage other people's large followings to build your own, to maximize your visibility in the easiest way possible, and also establish yourself as an up-and-coming influencer in your niche to entice people to 1) click on your name and 2) end up following you, so your profile and your content have to really look the part.
• In 2020, this is the state-of-the-art growth hacking trick for Twitter, why else does "Eugene Gu, MD" comment so often on @realdonaldtrump's tweets?
• Also, commenting on Twitter is a very delicate art, Twitter has its very own specific social culture/networking etiquette, here's an article I wrote on Twitter commenting strategies.
• Once you get some traction, start scheduling your own original tweets, automating retweets for your evergreen tweets, etc. to leverage automation to the fullest to turn your Twitter profile into a giant mega-funnel for your site/app/blog by using HypeFury.
• Double-down on followers who engage with you and your content; don't bother with those who don't.
• These people will probably be your first advocates, customers, affiliates, testimonial providers, and promoters. Treat them like your friends. Networking 101. They're your tribe.
• Yes, you need to constantly write original content for Twitter. Platitudes, lists, actionable insights, stories, tweetstorms, infographics, what have you.
• You do this consistently enough, you don't even have to sell. The sale will find its way to you.

Some that I can think on the top of my head:
1) Assumptions: Nothing kills a business faster than assumptions. It is easy to assume about a pain/problem that may not be a big deal for others. In several cases, it can be that the problem just doesn't hurt enough to consider paying for it. It is always best to test your hypothesis by asking the right questions: Mom Test and performing validation: Lean Startup.

2) Working in Silo: Starting up is hard. It is a lonely path that is not taken by many in society. Working alone, without any comrades can also become depressing. However, due to the presence of communities like Indie Hacker, it can easy to seek feedback and learn from other entrepreneurs and they should be the staple of every entrepreneur.

3) Not caring about your customers: If you are not empathetic to your customers, then they are highly unlikely to become your loyal fans. In the end, you only need a 1000 or even just a 100 true fans to quit your 9 to 5 grind.

4) Not marketing your product: Build it and they will come simply doesn't work. You must have heard that a few dozen times, but, it is simply difficult for some creators to internalize. As a creative individual, we just want to create and want our art to be appreciated. This is far from the truth. You need to get the biggest megaphone and talk about our product. If you are truly passionate about it, spread it like a virus. Passion is often contagious.

5) Undervaluing your services or product: If you undervalue your product, people are often going to consider it as low quality. Often you will lose several customers along the way. However, you will end up find a customer segment that isn't too price-sensitive or understands the worth of your creation. This also results in fewer returns and you will have to make fewer sales to be able to reach the same revenue. Always test your pricing and ensure you provide as much value as you can to justify the price.

6) Blindly copying your competitors: Sometimes your competitors are stuck in old practices of the industry and just adopting them mindlessly will just increase your overhead and keep you stuck in price wars. Create Blue Oceans by eliminating these irrelevant practices and increasing value in say customer support or making your product minimalistic or simple to use. Plus, if you are always copying your competitors, then you will always be a few steps behind. Innovate and lead the way for your industry.

7) Getting comfortable(complacent): As several of us, are side hustlers, if you get too comfortable with your job, then you are unlikely to break free. You need to have some discomfort or fire to keep hustling for your dreams.

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