Inbound marketing for the win: A success story

                                                           

It began with one very large B2B IT solutions enterprise and a single goal: increase inbound leads.

And it ended with a smashing success. We’re talking:

  • 51% increase in Page 1 keywords on Google.
  • 33% increase in organic traffic to blog content.
  • 17% increase in marketing-qualified leads from gated asset form fills.
  • 25% increase in sales-qualified leads from contact form fills.

In between, there were thousands of blog words, carefully chosen research tactics, videos, infographics and much, much more. But we won’t spoil all the details.

Read all about how we helped our client in IT increase sales-qualified leads by 25%, and counting.


Cheers,
Michelle

This email was sent to you. If you no longer wish to receive these emails you may unsubscribe at any time.

Older messages

6 email templates to use when asking for reviews

Wednesday, July 15, 2020

The Content Marketer By Brafton Last week we shared top email templates to help procure customer feedback, a guide to calculating the cost of email marketing, LinkedIn Inmail best practices and more! 6

How to create an audience profile in 5 steps (+ examples)

Tuesday, July 7, 2020

The Content Marketer By Brafton Last week we shared tips for creating an audience profile, the best video ideas out there right now, how to create an effective marketing plan and more! How to create an

Marketing asset ideas for every stage of the sales funnel

Tuesday, June 30, 2020

The Content Marketer By Brafton Last week we shared content ideas for every stage of the sales funnel, a guide to customizing the sales funnel for your business, blog categories 101 and more! Marketing

How to do keyword research in 2020 [the comprehensive guide]

Wednesday, June 24, 2020

Has your SEO vendor ever sent you a list of keywords and said “use these on your site?” Yikes! Most keyword research techniques are dated, leaving customers with zero results. The path to results is

Creating a winning brand positioning statement

Tuesday, June 23, 2020

The Content Marketer By Brafton Last week we shared how to create an effective brand positioning statement, a visual guide to creating a content hub, the ins and outs of marketing operations and more!

You Might Also Like

This is the white-collar recession

Thursday, April 18, 2024

And the top six social media skills ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] AI Bootcamp: Supercharge Your Social Workflow Today

Thursday, April 18, 2024

AI doesn't have to be daunting! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Get pumped about email testing (no really!), get a peek at what’s new in Litmus, and more

Thursday, April 18, 2024

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

New Senate Bill Targets Stablecoins

Thursday, April 18, 2024

Plus Ex-SEC Official Stirs Debate on Token Regulation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of publisher revenue in 2024

Thursday, April 18, 2024

Report: Pathways to total revenue optimization ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Changes to Amazon’s returns fee [Crew Review]

Thursday, April 18, 2024

Want to be a guest on the EcomCrew Podcast? Here's what you need to know. Hey Reader, This coming June 1, Amazon will implement its expanded returns processing fee. Here's a quick illustration

👀 Will the May Update Hit as Hard as March?

Thursday, April 18, 2024

I found a Google Manual Penalty Loophole… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The biggest revenue drivers of 2024 are...

Thursday, April 18, 2024

I'm excited to delve into the most effective marketing channels with you in my upcoming webinar. We'll be discussing what's really working in 2024 with two of my agency's top experts:

How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Thursday, April 18, 2024

Unleash the power of AI for an effective social media strategy with insights from Ross Simmonds. Discover how AI is transforming marketing practices. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The 20 Minute Test in VP Hiring

Thursday, April 18, 2024

Maybe All Hiring To view this email as a web page, click here saastr daily newsletter The 20 Minute Test in VP Hiring. Maybe All Hiring. By Jason Lemkin Tuesday, April 16, 2024 | Hiring The 20 Minute