What Tom learnt from producing 23 podcasts & how to avoid writing bullshit content 🚫

My dog got on the news. This was my favourite bit.

1. Niche down

Unless you have a track record of creating awesome podcasts, an email list, or a shedload of cash... you and your business will need to niche down on your podcast topic.

2. Incorporate one of these three growth drivers

I've been in podcasting game for five years and from this experience, I have noticed three things that the biggest and best podcasts do:

👉 Sourcing awesome guests
👉 Telling a story
👉 Being transparent and/or vulnerable

3. Be strategic about guests

The #1 mistake that most businesses make when podcasting is to not understand that the core ROI from running a podcast will come from the relationships you build with your guests... not your listeners.

If you nurture guest relationships effectively, you could end up generating:

👉 Insights from your guests
👉 Customers from your guests
👉 Partners from your guests
👉 Investors/advisors from your guests

4. Define the next step for your listeners

Getting podcast listeners and subscribers is awesome... but in effect, these are less valuable to your business than a website visit as you can't even retarget a podcast listener!

What is the next thing for them to do that you can give to them in exchange for an email address?

5. Maximize guest sharing

View each guest you bring on as a partnership.

You are creating content for and promoting them to your audience. They are bringing their expertise... but it would also be great if they were to help promote the episode.

6. Content syndication

How do you get your podcast out there?

Well, you do just that ;)

You pull out parts of the audio content, re-format them into text or video, and then distribute to places online where your ideal listeners exist.

7. Be consistent

And finally, building any kind of audience online takes consistent time and effort over an extended period of time.

Bullshit writing is communication that wastes the reader’s time by failing to communicate clearly and accurately.

Treat your readers' time as more valuable than your own.

• Start boldly with a summary sentence
• Use fewer words
• Always edit the first draft
• Once you figure out what you mean - rewrite
• Don’t use passive voice
• Don’t use jargon
• Decrease the usage of weasel words like most, some, frequently, often

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• vision for a product and the FIRE that comes with it
• execution
• tenacity / determination
• first sales
• consistent sales
• scale

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2020-07-20 / My last Reddit Ad got 600+ upvotes and resulted in a large number of email signups

2020-07-22 / Are you using abandoned cart tactics to convert lost leads for your SaaS & 3 ways to backup your database

2020-07-24 / 38+ lessons learned bootstrapping company of one from 0$ to $9k MMR & A/B test your CTA with 1st person perspective

2020-07-27 / SaaS makers: 6 reasons why you should verify user's email & how to prevent automated sign-ups from bots

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