How to Name Your New SAAS Company in 30 Seconds & YC Is Lowering Their Investment Now

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Growth & Sales
YC is lowering their investment, still worth it?

YC just updated their investment strategy, they now give $125k for 7% of your company Here is a list of 100 top YC companies.

YC is not a magic bullet. There are over 2000 companies in which YC has invested and many of them don't exist anymore - (Archive Link)

Is what you are "making" the same as what you "selling"?

HEY has been generating a lot of buzz. So what does it offer? Email? That's correct. But does it also "sell" Email?

No, HEY is selling "User privacy". So every communication from Jason Fried or DHH is about privacy, not about its features. Could someone else have made a better product? I surely think YES! But they have taken the product out of the equation because they have sold people their vision around "user privacy".

There is no point in just selling your features if that's not what your customer wants to hear.

  • Nike doesn't sell shoes, it sells aspirations.
  • L'Oreal doesn't sell cosmetic products, it sells self-respect.
  • Gillete doesn't sell razors, it sells confidence.

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Product Development
How to name your new SaaS company in 30 seconds

1. Industry + Random animal = Email panda
2. What your product does + ly / io / ify / ier = Productly
3. Adjective + What your product does = Smart Trade
4. Random word - part of a word = Logical will become logica after dropping 'L'

Worth Reading
1. How to bootstrap to $3m per month without writing a single blog post by @tomhuntio
2. How Parallels made it to the top 50 and how you can too by @fourthp
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2020-07-08 / How to Do Content Marketing on Early-Stage & YC Is Lowering Their Investment

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Indie Letters · Kotli Sahian P/O Ghakhar Mandi

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