Word choice.

This may seem strange coming from the team that is constantly talking about email designs, but design may lead you down the wrong path when really, all you need is a few nice, compelling words.

Thats why this week we strip away all the design elements and look at some short all-text emails for the purpose of showing off what allows you to connect with your reader in a human way.

P.S. if you are into reading instead of watching, here's the text version.
P.S.S. If you aren't into reading either, here's the audio-only version.

-- RGE SCHOOL --

The Cross-Channel Personalization Class

Custom data events. Hyper-specific profile information. Individualized customer messaging. These aren't buzzwords, but rather what we'll be teaching in our next RGE class on July 22nd. Join us.

CONTENT WE THOUGHT YOU'D LIKE TO READ BEFORE
YOU START WRITING IN YOUR JOURNAL THIS WEEKEND

The biggest names in email advertise on RGE. You can too. Really.

We sent this email to you because of your insatiable thirst for email inspiration that does not make your eyes burn like you were thrown into a lake of sliced raw onions—ugh, the worst.

All this sh*t is © Really Good Emails 2020.

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