🔥 19 quick tips learned from a lot of A/B testing & how to do smooth transaction when a big company wants to buy your app

• 0%, 99%, and 100% are the most worrying numbers to see a progress bar pause a long time on. (Tweet)
• 📶 Having one bar of wifi is worse than having no wifi at all (Tweet)
• YouTubers who specialize in "reaction videos" exist to fulfill our fantasy of showing a video to a friend and them reacting like we want them to. (Tweet)
• 🐔 If we colonize Mars and bring chicken with us, then they would have the ability to actually fly since mars gravity is about 38% of earth's gravity. (Tweet)

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1. Having contrast on your call to action increases conversions.
   -- We had a case of a 40% increase in a call to action from purple to orange.
2. Generic and boring CTA's like "Sign Up" won't get you the best conversion rate. Try "Sign Up, It's Free".
   -- We increased conversions 20% with 95% confidence with that little tweak. 
3. According to copyblogger.com, 80% of your visitors will only read your headline. Make sure it's perfect it converts!.
4. Don't just ask your user to just plain old "subscribe here", prompting them to "become an insider". Don't be generic. 
5. Don't go crazy talking about your features on your landing page, focus on the benefits those features can provide.
6. Test colors on your Call To Action: Red for urgency, Green to imply "Go!", and orange to empower the user.
7. The best copy comes from the best insights. Learn about your customer.
8. Red on call to actions creates an emotion of urgency (great for limited-time sales and discounts).
9. Color Psychology: Black is expensive, luxurious, and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans only for their color.
10. Always have a clear unique selling proposition. Think about what makes your brand/product unique.
11. Be straightforward: If you can say it in 10 words, don’t take 20. 
12. Try numbers in headlines: 81 tips on A/B testing vs. Lots of A/B Tips - Which one sounds better?
13. Surprise the attention of your audience with facts. “The top 10% of websites convert at 11.45% or higher” - Are you there dear IH?
14. The “about” page of your site needs to be one where you showcase your personality more than anywhere else.
15. Copywriting tip: Use "you, free, instantly, because, and new". According to copyblogger.com, those are the top 5 persuasive words in English.
16. Think about a hypothesis when you are about to do an A/B test, and try it out. Don’t A/B test just because it is cool. For example: “Users are more interested in X features rather than Y ”. 
17. Example: Obama did a simple A/B test that made the Conversion Rate from a campaign donation site go up from 8.26% to 11.6%. That improvement made him 60 Million USD! 
18. Use “add to cart” — not “buy/purchase” now. Since “buy now” denotes more of a commitment, viewers are less likely to click. (Depends on the site!)
19. Everyone likes some humor. Don’t be afraid to play with it in your copy, it doesn’t bite.

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2020-07-31 / (Gold) Make you cold outreach more effective with pre-targeting & Increase retention by upselling users to an annual plan a few months after signup

2020-08-03 / 10 places to host your static sites & Increase your conversion rate with an explainer video

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