Marketing Examples - Marketing Examples #048

#048 - Unsplash Magic + 3 Quick Tips

(SEO • 1 min • Read on website)

Morning everyone. Last week I got an email from a subscriber, Max.

He told me about a new marketing tactic he's been trying. I was so impressed I thought I'd share it.

There's also 3 quick tips at the end. Hope you enjoy.

* * *

Max, works for a paddle board startup.

They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded them.

Five months later the images have 6M views. And 24k downloads.

Pretty neat brand awareness!

anonymous model

Here's where it gets interesting.

Max realised if people were downloading the images they'd also be being used on websites.

So he uploads each one to Google Images. And finds 50 websites using Tower Paddle Boards photos.

anonymous model

Now, Unsplash images are free to use. There's no obligation to link. But ask politely and people are happy to help.

So, Max sends the following email to each website.

anonymous model

So far eight have replied. And four added photo credit links.

To quote Max:

Four links isn't exactly monumental, but as a company built through SEO, it's so critical.

The best part is it's sustainable.

Next month Max's images will be used on a new bunch of sites. He can send another bunch of emails. And pick up another bunch of links

* * *

Hope that was useful. Now onto the quick tips :)

1) How to write a brand manifesto

Cc: Hiut Denim

Online marketing groups

2) How brands make friends

• Fast coins term “Fastronaut”

• Tweets “reply and we'll give your profile pic a Fastronaut helmet”

• 400 do so and get a pic

• “Rule of reciprocity” creates bond

• Users share and update profile pic

Online marketing groups

3) And finally... I love Ahrefs' social proof

Different testimonials for different types of customer. People like seeing customers that look like them.

Online marketing groups

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That's all folks. Over and out.

— Harry

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