tl;dr Marketing August 03rd - 2020 Issue

Digital Marketing News Roundup

August 03rd - 2020

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Today\’s digital marketing roundup includes news that Google Ads Tests Multiple Font Size for Headline 1 and Headline 2, Google Now Shows a Call Button in Location Panel on Desktop and more.

SEO

Google Tests Grouping Images of Interiors, Exteriors, Etc. for Car Models on Mobile

Looks like Google might be grouping images for car models in mobile SERPs Knowledge Graph into groups like interior, exterior, etc. See it in action – pic.twitter.com/c8lRCyq1lv — Brian Freiesleben (@type_SEO) July 31, 2020

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SEO

Yelp Might Start Charging $30/month to Have a Logo in Their Listing

I don’t use Yelp a lot, but they seem to be popular in the US. Apparently Yelp is now charging small businesses $30/month to have their LOGO on their listing. In any case, I feel [...]

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SEO

Google Now Shows a Call Button in Location Panel on Desktop

Now sure why but Google appears to be showing a call button on chrome desktop in the location panel for businesses. When you click on it it will ask you to pick an application for [...]

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General

Facebook Raises Concerns That iOS 14 Could Harm Its Ad Business

iOS 14 introduces a range of features to let users control which data each app can access, including clipboard notifications and also an option to disable tracking between apps. These features are already causing problems for some [...]

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SEO

Google Tests Popular Labels on Menu Highlight Carousels for Restaurant Location Panel

Looks like Google might show a popular label on their Menu Highlight carousels on mobile location panels for restaurants. I don’t closely monitor these but looks like you can now click on those and Google [...]

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Paid Media

Google Releases Ads Transparency Spotlight Beta Extension and Rolls out About This Ad Feature

Google has just announced that the About this ad feature announced in April this year is going to start rolling out over the coming months. This will show users the verified name of the advertiser behind [...]

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Paid Media

DCM/DFA Reporting and Trafficking API v3.4 Announced

Google just announed DCM/DFA Reporting and Trafficking API v3.4. Highlights of this release include: Support for path and path attribution report types. Added site-level and placement-level OBA icon settings for video creative settings. Support for attribution in floodlight activities, and a new status [...]

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Social Media

Microsoft Confirms Talks to Buy TikTok in U.S

Microsoft on Sunday confirmed that it has held talks with Chinese technology company ByteDance to acquire its trendy social app TikTok in the U.S. Microsoft said in a statement that it will keep working with the U.S. government [...]

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Paid Media

Bing Expands Shopping Campaigns to 7 New European Countries

Bing has just announced the launch of Microsoft Shopping Campaigns in 7 additional countries in Europe: Austria, Belgium (BE-FR only), Italy, Netherlands, Spain, Sweden and Switzerland. With this launch, Microsoft Shopping Campaigns are now available [...]

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Paid Media

New Hacked Political Materials Policy Goes into Effect 1st September 2020

In September 2020, the Google Ads Hacked political materials policy will be launched. The policy is specifically related to the distribution of hacked political material. They will start enforcing the policy on September 1st, 2020, [...]

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Paid Media

Google Ads Updated Misrepresentation Policy Goes Into Effect 1 September 2020 in the United States

In September 2020, the Google Ads Misrepresentation policy will be updated to prohibit coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to [..]

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Paid Media

Google Brings Optimization Score and Recommendations in Manager Accounts

​​​​​​Optimization score provides personalized recommendations, so you can determine if your account is set up to capture its full potential. To help you optimize your accounts at scale, recommendations and optimization score are now available in manager accounts for [...]

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General

Apple to Take on Square, Buys Startup to Turn iPhones Into Payment Terminals

Apple Inc. has acquired Mobeewave Inc., a startup with technology that could transform iPhones into mobile payment terminals, according to people familiar with the matter. Mobeewave’s technology lets shoppers tap their credit card or smartphone on another [...]

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Paid Media

Google Ads Tests Multiple Font Size for Headline 1 and Headline 2

Google is testing a new format for Headlines in top ad slots. Looks like Headline 1 is much larger than Headline 2. Doesn’t appear to be happening for lower ad slots outside of top 4. [...]

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Social Media

Twitter Exploring Employer Badges, Undo Send Button and More for Paid Subscribers

Twitter has reportedly begun the process of surveying users about potential features as part of a paid service, including items such as an “undo send” button and badges to identify individuals’ employers. One such option includes [...]

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tl;dr Marketing July 31st - 2020 Issue

Friday, July 31, 2020

Digital Marketing News Roundup July 31st - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Turns On Follow Feature for All Local Guides on Google Maps,

tl;dr Marketing July 30th - 2020 Issue

Thursday, July 30, 2020

Digital Marketing News Roundup tldr-animation-logo.gif July 30th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Spotify Tests Shareable Quote Cards for Podcasts,

tl;dr Marketing July 29th - 2020 Issue

Wednesday, July 29, 2020

Digital Marketing News Roundup July 29th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that New Google Screened Categories Available for Local Services Ads, Edge SEO

tl;dr Marketing July 27th - 2020 Issue

Monday, July 27, 2020

Digital Marketing News Roundup July 27th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Chrome Now Supports Native iframe Lazy-Loading, Possible Google Update on

tl;dr Marketing July 24th - 2020 Issue

Friday, July 24, 2020

Digital Marketing News Roundup July 24th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Facebook Tests a New Page Design with No like Button, Buy on Google

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