Why build an interactive email?

Interactive emails (unlike the one you are reading right now because we are lazy) always impress – but are they worth it? Do they increase clicks? Do they make you more memorable when people can play around in the email without being sent to another website?

In this week's Feedback Friday episode, we get to answer just that with the crew from 1973 - an agency that has built a lot of wow-factor emails and has had their fair share of successful interactive emails.

P.S. if you are into reading instead of watching, here's the text version.

-- ADVERTISEMENT --

Win them over with individualization

Customer obsessed blah blah blah... What you need to become is data obsessed. Why? Because without data, you're just another person with an opinion. And once you have your hands on the data, then you can really start having fun with individualized messaging that will show your customers you care about them.

CONTENT WE THOUGHT YOU'D LIKE TO READ
BEFORE INTERACTING WITH THE WEEKEND

The biggest names in email advertise on RGE. You can too. Really.

We sent this email to you because of your insatiable thirst for email inspiration that does not make your eyes burn like you were thrown into a lake of sliced raw onions—ugh, the worst.

All this sh*t is © Really Good Emails 2020.

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