tl;dr Marketing August 17th - 2020 Issue

Digital Marketing News Roundup

August 17th - 2020

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Today\’s digital marketing roundup includes news that Facebook Tests TikTok-Style Video Format in India, Google Writes Open Letter to Australians Stating Your Search Experience Will Be Hurt by New Regulation and more.

Social Media

Facebook Tests TikTok-Style Video Format in India

Facebook is going all-in on short-form videos. After flirting with the idea in the now shutdown Lasso, a TikTok-clone it tested in select markets, and adding a similar feature called Reels to Instagram recently, the [...]

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Social Media

LinkedIn Might Be Working on an Option to Choose the Stories Target Audience

Looks like LinkedIn might be working on an option to choose the Stories target audience. Apparently, it will be possible to choose which members can watch the story depending on the native language spoken.

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Paid Media

More Product Attributes Appear in Google Ads

Looks like Google is starting to show more product attributes in PSA. We recently saw material being shown and it looks like there are more coming, some other ones seen in the wild include number [...]

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Social Media

Facebook Launches Paid Online Events

Facebook has just announced the ability for businesses, creators, educators and media publishers to earn money from online events on Facebook. Now Page owners can create an online event, set a price, promote the event, [...]

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General

Google to Remain Default Search Engine on Firefox

Google is renewing its deal with Mozilla to ensure it remains the default search engine on Firefox. Sources told The Register the deal is worth well into the nine figures – anywhere from $400 to [...]

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SEO

Another Reversed Google Update / Bug ?

Looks like something is brewing at Google. Apparently, there was another update and looks like some of the SERP position tackers are noticing a big change as well. In SEMRush I can see a 9.4/10 [...]

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General

Google Writes Open Letter to Australians Stating Your Search Experience Will Be Hurt by New Regulation

Over the past several months, the Australian government has been preparing legislation to force Google (and Facebook) to pay local publishers for content that appears in Search and News. The tech companies have come out against this [...]

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Social Media

Facebook Begins Merging Instagram and Messenger Chats in New Update

Facebook appears to flipping the switch on integrating the chat systems for Instagram and Messenger. When you log into Instagram’s mobile app you get the message “There’s a New Way to Message on Instagram” with [...]

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