⚡ IL - Increase interest in your special offers with in-app messaging, why are your paid conversions low?

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The difficulty of regaining a loss is often underestimated. To recover from a 20% loss, you need to make a 25% gain.

Re-engaging subscribers is four to eight times cheaper than finding new ones. 

So while it's a good idea to remove inactive subscribers from your email list, it's not a good idea to give them the boot without trying to re-engage them first. 

The best time to begin a re-engagement campaign varies, but 90 days without opening an email is generally a good starting point. 

Win them back with an offer or by making your value clear (with social proof, "best of" lists, etc.). Obviously, if people aren't opening your emails, you'll need to convey much of this in your subject lines. For recipients who aren't swayed, gradually decrease the number of emails you're sending and see if they start reading again. Finally, if that doesn't work, let them go. Send a goodbye email that either informs them that they've been unsubscribed (giving them the option to opt back in) or tells them that they will be unsubscribed in X days. 

For the customers who do re-engage, make sure to put them into a new segment in your list, as they are high-risk. And very importantly, make sure this whole process happens quickly and painlessly.

First you have to identify who are you selling too? B2B, B2C, or D2C etc.

Then figure out where is your audience, what they like, where they hang out, etc For example, If you find out a % of your audience hangs out on Facebook, run Facebook ads targeting them likewise with any other platform. This way, you're not just making a blind guess as you already know where they hang out so now it all depends on testing out your messaging, images to see what resonates with them.

Looking at what your competitors are doing, are they running ads? or are they pushing out content on their website? I'll give you a tip here, "Take a look at the timeframe of how long they've been utilizing a marketing channel." Let's say they've been running Facebook ads for 12 months, it should tell you that Facebook ads are profitable for them. 99% of the time, it's mostly that. If they are running ads on Google, figure out which keywords they are bidding on and bid on those keywords too, if possible, bid higher.

And remember, there is really no laid down roadmap in choosing what marketing channel will work best for you, or what channel would provide the best ROI, it just comes down to testing out what works, what doesn't, and doubling down on what channel are most profitable. And keep on testing and testing.

Sending bulk emails right after purchasing a new domain is a surefire way to get blacklisted.

When you purchase a new domain, the host will be keeping a close eye on your account to ensure that you aren't a spammer. And if you confirm their suspicions, your email campaigns will suffer. According to Hans Dekker of Wiza, many founders who now have low open-rates were probably blacklisted early on when they were sending from a fresh domain. 

He recommends warming up your email by getting some activity going first. Email colleagues and friends, then reply to their responses. Subscribe to newsletters. 

When you start sending cold emails a few weeks later, keep it under 20 per day and don't send them all at once. From there, you can slowly increase your cold emails. 

You should be on pretty solid ground after a month but it's best to play it safe for about three months.

First answer these questions.

1. Is your pricing in line with how your target uses the product
2. Are you a better alternative to something else?
3. Are your free users active in their accounts? How are you measuring this?
4. Did you reach the right buyer/decision-maker?

Here are some basic things which your site may be lacking now

1. No Credentials - Credentials of the company and creator are missing. Who are you? What is your story? Company address, email id, telephone contact? Team details? Why I should trust you and your company?
2. Concrete Claims - Lack of specific product features/benefits/usage claims. Copywriting can be drastically improved.
3. Lack of Social Proof - Testimonials/recommendations/media coverage/HN launch etc details missing.
4. Website Aesthetics are pretty bad. Website template can b much better and modern.
5. Since few users are registering but not getting converted to paid customers indicates that it is Product-Market fit problem. Users are not able to get QUICK value from the product. It may be because of
   a. It may not be the desired product for the market you are targeting
   b. You may be targeting wrong customers
   c. There is no motivation for users to use as the problem it is solving is not important or urgent
   d. Product is too complex to use
   e. Overall user experience may bad
   f. May be many other issues related to product engineering
6. Social Presence - LinkedIn page has ONLY 3 followers. There is not a single tweet there is no audience built before launching this product.
7. The product name/logo can be drastically improved.
8. Blog is also missing.
9. No pop-up for email sign-up

If you've got a special offer for your users, don't let it sit in their email inbox. Strike while the iron is hot by presenting the offer through in-app messaging.

When Josh Pigford of Baremetrics offered monthly users a free month if they upgraded to an annual plan, he originally did it via email. 

While he had some success with this approach, it wasn't until he switched to in-app messaging that he saw a 30% increase to annual plans. 

The reason for this appears to be context — the offer was presented while the user was working on the platform and (hopefully) deriving a lot of value from it. 

Compare that to email, where the recipient's receptivity to upsells at the time of opening is anyone's guess. 

Tip: You can use in-app messaging to educate customers, requests for feedback, referral program etc.

2020-08-21 / Use GIF & memes for free brand exposure, reach a new audience by purchasing an old Chrome extension

2020-08-24 / You don't need a million followers to make an impact, get in your customers' head with these 3 questions

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