tl;dr Marketing August 21st - 2020 Issue

Digital Marketing News Roundup

August 21st - 2020

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Today\’s digital marketing roundup includes news that Google Unpacks Some Info on Why They Might Show Less FAQ Rich Results, LinkedIn Might Be Working on a Profile Memorialization Feature and more.

SEO

Google Unpacks Some Info on Why They Might Show Less FAQ Rich Results

In a recent Google Webmaster Central hangout, Google’s John Mueller answered a question about FAQ rich results showing up less in the search results (SERPs). Mueller explained why Google might show less FAQ rich results [...]

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General

Was Australia Newspapers Booted Off the Google News Early Access Program?

When it was first announced they were working with local and national publications in Germany, Australia and Brazil. But with today’s announcement, it would appear Australia outlets got booted off likely because they are working [...]

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SEO

Google Tests Recently Opened Label for New Business Profiles in SERPs

Looks like you might start to see a “Recently opened” label and ribbon-cutting icon for new business listings in the SERPs. Sample Query: Try searching for seven doors kitchen and cocktails on Mobile or Desktop. I [...]

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Social Media

Instagram Might Release a Recently Deleted Feature for Stories

Instagram is apparently working on a “Recently Deleted” section for photos and videos deleted from Stories, think of it like a recycle bin for Stories. Videos and photos in this section will be kept for [...]

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SEO

Check Your Websites or Your Competitors Performance to Other Sites in a Core Web Vital Leaderboard

A simple website where you add a bunch of URLs and it fetches the Core Web Vital scores for them from the Chrome UX Report (CrUX) and gives a leaderboard style score on who is [...]

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SEO

Bing Confirms They Use User Engagement Metrics for Ranking Websites in Search

Barry Schwartz recently interviewed Microsoft’s Christi Olson and Fabrice Canal about What SEOs need to know about Bing Webmaster Guidelines, where he asked them about their use of user engagement metrics; including click-throughs, pogosticking, clicking [...]

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General

Google Data Studio Now Has Parameters That Allows You to Interact with User-Provided Data

Looks like Google Data Studio has a Parameters option that let you interact with user-provided data. Using parameters makes your reports more interactive, and you can also use parameters to create report templates. They are [...]

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SEO

An hreflang Implementation Guide with a Google Data Studio Dashboard

One of my favourite people in SEO, Aleyda Solis has put up a detailed guide on hreflang implementation and shared a Google Data Studio Dashboard that can help you assess the hreflang implementation Scope fora [...]

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SEO

Google Will Start Showing Red Cross' WhatNow Service as SOS alerts in SERPs

The American Red Cross and their Global Disaster Preparedness Center developed an open sourced platform for developers called the WhatNow Service—a data feed of global safety tips for over 20 different disaster types. To make this information even [...]

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SEO

Googler Says Keywords In URLs Have Minimal Impact Once Content Is Indexed

🤏 🧂 Back in the day, I have seen first hand that having the keyword in the URL did help with ranking and I have worked with that assumption ever since. Now someone asked John [...]

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Social Media

LinkedIn Might Be Working on a Profile Memorialization Feature

They used to have a Removal Request Form but this looks like a new feature where the profile will have a in remembrance label.

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Paid Media

Responsive Display Ads Now Display Which Assets Are Performing Poorly in Edit Mode

Looks like Responsive display ads (RDA) will start displaying which assets are performing poorly in edit mode, which can save you some time. You will see labels like “low quality” and “low performance”.

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