Really Good Emails - Make like a banana...
Happy Banana [A/B] Split DayIn 1904, the sundae business was disrupted by a 23-year old college student's banana experiment. Up to that point, David Strickler (and every other ice cream slinger) stuck to the basics: ice cream, syrups, and cherries. It wasn't until a customer challenged Strickler to make something different that the banana split found its way into our hearts and bellies. Much like the banana split, a simple addition or change can make a bigger impact than expected. So, on this Banana Split Day, we challenge you to plan an A/B split experiment and then reply to this email with your results. We're excited to see what you come up with. P.S. We're split testing the banana split image above using Nifty Images. Context is greater than cadencevia Drew Price / RGE Trending in email design: 3D imageryvia Litmus Apple's email example of how to delight a customervia Inc Magazine Don't cut your marketing budget in a recessionvia Harvard Business Review Thanks for spreading the wordIf you get use out of this email or the site, please share it with colleagues, friends, and people you just kinda like. For example, last week 30% of our new users came from a personal recommendation. We appreciate it!We sent this email to you because of your insatiable thirst for email inspiration that does not make your eyes burn like you were thrown into a lake of sliced raw onions—ugh, the worst. All this sh*t is © Really Good Emails 2020. If you want to send us gifts, fan mail, or anything that does not include stalking or us waking up with you in our living room—you can find us at C/O Atlas Local, 25 Draper Street, Greenville, SC 29611 Or, if you're just tired of hearing from us, you can unsubscribe too. |
Older messages
Are you bracing for it?
Friday, August 21, 2020
How to have an immediate impact with your email. Plus stuff about email writing, dark mode, etc.
Our #1 Request
Tuesday, August 18, 2020
Plus planning for Q4, images in emails, brand benefits, and a whole lot more.
You had me at "interactive"
Friday, August 14, 2020
Plus: the key to scaling in email, 4 things you should change, top B2B emails, and more
A data feeds RGE Class is up next
Thursday, August 13, 2020
Make your emails more personal with data feeds. Average Class rating is 9.62 out of 10.
Green Machine
Tuesday, August 11, 2020
Plus retention email strategies, cultural appropriation, getting subscribers, and more
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