Happy Banana [A/B] Split Day

In 1904, the sundae business was disrupted by a 23-year old college student's banana experiment. Up to that point, David Strickler (and every other ice cream slinger) stuck to the basics: ice cream, syrups, and cherries. It wasn't until a customer challenged Strickler to make something different that the banana split found its way into our hearts and bellies.

Much like the banana split, a simple addition or change can make a bigger impact than expected. So, on this Banana Split Day, we challenge you to plan an A/B split experiment and then reply to this email with your results. We're excited to see what you come up with.

P.S. We're split testing the banana split image above using Nifty Images.
Compare yours to a colleague's.

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