Val Geisler - Email Onboarding Tear Down: Levo

Social platforms have it rough these days.

Gone are the times where everyone was on Facebook and the corporate business crowd was on LinkedIn. Some of the cool(?) kids were on Twitter. Pre-Instagram. Pre-Snapchat. Pre-Pinterest. Pre-business owners networking in every conceivable corner of the Internet.

To build a social platform that stands the test of time, you have to have highly engaged users.

You need them on your platform. Using it. Talking to other people who are using it.

And you need them participating in however you've monetized that platform.

Or you'll go broke.

To avoid going broke, may I recommend emailing your users?

(You knew I was going to say that, didn't you?)

This email onboarding tear down has a little of what to do, a little of what not to do, and a whole lot of screenshots and dissection for your reading pleasure.

Email Onboarding Tear Down: Levo

Oh, and before you start sending daily emails to your customers, read today's post.

See you for a lively debate in the comments!

-Val