⚡ IL - Welcome email? conversion VS conversation, & How to increase conversions.

In the last issue, one of the top clicked links was tldrnewsletter.com which I linked as an auto-focus example. But I forgot to mention that you have to wait until the page loads completely to experience it. 

• Use PocketTube extension to categorize your Youtube subscriptions into YouTube folders
• Here is an open-source alternative to Intercom, Drift, and Zendesk (GitHub)
• Checkout the 'Blogging for Business' course by Ahrefs which is totally free now. (YouTube playlist)
• LinkedIn Power user? Add an emoji at the beginning of your name. This way you could see who was using some sort of automation tool to send out connection requests.

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Welcome email generally gets 50% open rates. So there are two ways to get the most out of it i.e upselling them or starting a conversation. 

 Josh Spector of For The Interested's welcome email promoted various products and resources until he decided to cut it down and focus on starting a conversation instead. He asked how he could help, letting the subscriber know that he would respond to them personally. Then he offered advice and resources according to the content of their individual messages. Not only did people love the personal touch, but he learned a ton about his readers. As for all that stuff he had been promoting earlier, he created a landing page for it and included a single link in the email.

Tip: Prioritizing the relationship can pay dividends in the long-term.

Email marketing gives back an average of $44 for every $1 spent.

1. Email builds the best relationships

Use email to SERVE your customers which organically will lead to SELLING to your customers. (Tweet)

According to Sprout Social, 64% of consumers want brands to connect with them.

2. Email doesn’t have a gate-keeper

On every other platform, there are gate-keepers and you have to pay to play and follow constantly changing guidelines. If you miss a beat, then you can lose engagement or get suspended (even banned). Whereas on email, the only “sort of” gatekeeper of email is ISPs and their spam filters. And you can avoid these gatekeepers by following some basic guidelines.

3. All other channels redirect to email

4. Email is extremely versatile

An email address goes from device to device, platform to platform and format to format... Capture it! (Tweet)

Email list is like your very own advertising platform (especially if you segment your list by interest and/or demographic) where you can send what you want and target who you want for free… and email marketing only gets more flexible and versatile as you collect more and more audience data.

• Remove password confirmation (better have a password reset)
• Remove any useless field - do you need first AND last name?
• Change the wording on CTAs
• Try new signup methods - like signup AFTER your first day or phone # instead of email

Tip: Use a tool like Mixpanel to run A/B tests.

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