tl;dr Marketing September 14th - 2020 Issue

Digital Marketing News Roundup

September 14th - 2020

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Today\’s digital marketing roundup includes news that Facebook Groups Admins Can Start Running Branded Content Posts, Twitter is Testing Audio Clips in DMs – Brazil Only and more.

General

An Easy Way to Use Screaming Frog for 1-1 Redirects During a Site Migration

The folks from screaming frog show you how you can use the Near Duplicates feature to scan specific content areas on pages to autamtically match source and destination for your redirect list.

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SEO

How to Automate FAQ & FAQPage Schema Generation Using Python

The SEO python legend Hamlet Batista shows you how to Generating high-quality question/answer pairs (and their corresponding schema) automatically through Python. Here is the Colab notebook. You can also semi-automate it using Javascript or use [...]

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Paid Media

You Can Now Add In-Market Audiences to Google Shopping Ads

Looks like you can now add In-Market Audiences to Google Shopping Ads.

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Social Media

Facebook Groups Admins Can Start Running Branded Content Posts

I imagine there are a lot of unofficial ways to monetize Facebook groups with sponsored content in posts and now Facebook will have an official way to go about this. I wonder what cut of [...]

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SEO

Google Runs into Another Search Console Index Coverage Delay

Google is currently experiencing longer than usual delays in the Search Console Index Coverage report. Apparently this only affects reporting, not crawling, indexing, or ranking of websites.

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Social Media

Twitter is Testing Audio Clips in DMs - Brazil Only

After testing audio tweets, it look like Twitter is expanding the feature to DMs.

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Social Media

Oracle Wins Bid for TikTok

Enterprise provider Oracle is said to have won the bidding war for the U.S. operations of TikTok, a chase in which Microsoft was booted from earlier today. Oracle, will be announced as TikTok’s “trusted tech [...]

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Paid Media

Google to bring engaged-view conversions (EVC) as a standard way of measuring Video Ad Conversions

Google is looking to introduce a non-click conversion metric engaged-view conversions(EVC) as the new standard way of measuring Video Ad Conversions by the end of the year for TrueView skippable in-stream ads, Local campaigns and [...]

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