From new website to SEO powerhouse in under a year

In 3 minutes this email is going to show you that SEO works…

And that SEO and content alone can make an entire business thrive in a new market. 

In less than one year. 

Start your timer, here we go…

The results (in less than a year):

• 3x more page one keywords than our top two competitors combined (who have been in the market for many years).
• Constantly increasing qualified traffic that result in demo meetings.
• A Domain Authority that went from 2 to 18 in less than 9 months. 

“How did we do that?” you might be asking. 

Good question. Being that it was our first time breaking into a new market, it was quite a bit of work. But, we’ve done this process TWICE now, so we have it down to a science.

How we did it:

1. Bought a new TLD domain in Australia (www.brafton.com.au), rather than creating a subfolder on our global site.
2. Duplicated our URLs with hreflang and canonical markup. 
3. Created new sitemaps and submitted to Google. 
4. Ensured proper indexation of content
5. Revised our keyword strategy to reflect the language in our new market. 

It may seem like gibberish at a glance, but trust me, you can do this with any site. 

Read the full story here. 

And if you have any questions about how we did it, or need consulting on how to do it with your site, feel free to respond back and ask!

Cheers,

Michelle

Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040