How to come up with new content ideas 💡

Hi there, 

Have you watched the new Netflix documentary, 'The Social Dilemma'? The Social Dilemma explores the effect of smartphones and social networks on human behavior and the consequences of our growing dependence on social media. As reviews roll in, and as I've had the chance to speak with fellow social media marketers, I've found it interesting to hear and read differing opinions of the documentary. While some have said that nothing in the documentary comes as a surprise, others have felt a need to turn off push notifications. 

Where do you stand? What did you make of it? If you'd like to chat about it, feel free to reply to this email or reply to my tweet. I'd love to hear your thoughts!  

In today’s newsletter:

• Pinterest releases new data on key trends 
• TikTok's deal with Oracle receives pushback
• Little-known sources we use at Buffer to make sure we're never short of content ideas
• How to drive traffic to your website using 2 powerful features
• And much more!

Let’s get started! 👇

• LinkedIn's newly updated targeting guide is more practical and powerful than ever
• YouTube starts rolling out its TikTok competitor, YouTube Shorts
• Facebook and Coursera are making it easier for job seekers to master Social Media Marketing skills
• Instagram adds automatic closed captions for IGTV videos
• Twitter's testing audio clips in DMs with users in Brazil
• High profile celebrities are 'freezing' their Facebook and Instagram accounts in protest over hate speech
• TikTok’s most popular creator, Charli D’Amelio, has joined rival app Triller
• A small business guide to Facebook Shops [Infographic] 

As you begin to map out your Pinterest marketing approach leading into the holiday season, you might want to keep in mind the key trends that Pinterest has seen amongst its Gen Z, men and millennials audiences.

They took a closer look at the new habits and environment that these audiences are creating and noticed that the main key trend, according to Pinterest's data, is positivity: 

Takeaway: Pinterest is now up to 416 million monthly active users (more than Twitter and Snapchat), which makes it a platform worth considering as you begin to map out your marketing strategy for the 2020 holiday season. Just don't forget to keep Pinterest's key trends in mind when putting together your Q4 2020 marketing plan!

On September 14, Oracle submitted a proposal that would see them becoming TikTok’s “trusted technology partner,” instead of them outright buying the platform’s U.S. operations. 

However, the proposal is receiving pushback by the Trump administration for ByteDance, TikTok's parent company, not giving Oracle a controlling stake.

You can read up on all the latest TikTok deal news here! 

Coming up with new content topic ideas for your next blog post, podcast episode, or social media post can be time-consuming and challenging. So, I thought I'd share a few little-known sources we use to make sure we're never short of content ideas.
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📚 Facebook Ad Library⠀
If you head to the Facebook Ad Library, you'll find a plethora of content ideas. All you have to do is type in the Facebook page of your competitor, or any other business in your niche, and look for Facebook posts that have been boosted. These boosted posts can be a great source of inspiration for your next content post!⠀
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📊Short surveys⠀
To come up with content ideas for our weekly podcast, The Science of Social Media, we share a survey on our social media accounts asking our followers to share what their biggest social media question is at the moment. Typically, we can find the content topic for our next podcast episode in the answers. 
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💬 Scan blog and social media comments⠀
People reading your content sometimes head to your comments to suggest new content ideas. By reading through your blog's and your social media profiles' comments, you'll be sure to find some amazing content topic ideas. ⠀
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🔍 Analyze your existing content⠀
Use Buffer to find your most engaging posts on your social media profiles and Google Analytics to find best-performing articles on your blog. By deep-diving into your best-performing content, you can get an idea of what content topics your audience is most attracted to. ⠀
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What are some untapped ways you use to find ideas for content topics? Feel free to share them with us in the comments of our Instagram post.

In this webinar, we’ll do a walk-through of Buffer's latest feature that allows you compare your boosted posts against your organic posts at a glance so that you can optimize your ad spend.

We’ll also talk about how you can move your followers from your Instagram feed to your website in just two clicks using our Shop Grid feature.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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