To make it easier for you to understand how your customers convert, Google has introduced a new ad destination report to Google Ads. To get started with the ad destination report, use conversion tracking in Google Ads. [...]

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube [...]

In this example, I was seeing the Knowledge Panel in the middle of the SERP on the left-hand side on desktop as opposed to the usual spot on the right. Sample Query: Try searching for [...]

In this video John discusses that sites can recover, some might not see a full recovery but some can. And that Google regularly refreshes the scores within the core update between core updates. But he [...]

Chrome on iOS sends two different User-Agent strings, depending on the version of the site being requested by the user. In M84 and earlier, the User-Agent string sent when the Request Desktop Site option was selected [...]

Last year, Facebook launched its new Automotive Inventory ads, which enable auto dealers to reach prospective car buyers through automated ads, generated based on their uploaded product catalogue and based on Facebook’s advanced targeting tools. [...]

Starting September 29, 2020, the default version for all search queries and report queries that use Google Ads Query Language (GAQL) will be updated from v4 to v5. If you’re manually specifying a version for your queries, [...]

This provides a record of changes made to an account. You can learn more about the feature from their help documentation. You need Edit permission to view Change History.

Looks like you get the option to ask the device to read out a Google Discover recommended article. Apparently you can add multiple ones into a queue as well.

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6/10 volatility score in the US and a stable 2.5/10 volatility score in AU. Check [..]

Apparently Facebook now has a Create Posts Tests feature in Creator Studio. Features include Test up to 4 post variations which get shown to a small % of your audience Set duration of test + [...]

In a case study published by clixmarketing, they saw the following change with Google’s new Search Term Report. NOTE: this is the data from one client, comparing the visibility of the search term report in [...]

The social giant today announced a grant of $4.3 million for more than 3,000 small businesses across Delhi, Gurgaon, Mumbai, Hyderabad, and Bangalore (Indian cities where the company has its offices). The grant includes both [...]

We knew this was in the works and now it looks like it’s finally out. The feature will allow users to upload 15-second or less short-form videos using a new set of creator tools, including [...]

Looks like some sites are winning a combo of the Featured Snippet + How-To Schema on mobile SERPs. Apparently you will need to have the jump-to link steps for this to come up, so make [...]

Facebook is rolling out a new feature – Watch Together that will allow friends and family to watch videos together over Messenger. It will work with all Facebook Watch video content, like their original programs, [...]