Buffer - Dear TikTok Global...
Hi there,
Happy Friday morning! 🌞 It's another week filled with social media news (yes, I'm talking about TikTok), platform updates (Instagram is making tweaks to Reels), and useful tips for social media marketers. In today’s newsletter:
🗞 What We’re Reading
✨ This Week in Social
Instagram launches new updates to Reels
Instagram is looking to maximize the appeal of Reels by making a few tweaks to the features that have received a lot of negative feedback. Most of the reviews criticized its design, editing tools, and video length.
Instagram is now giving Reels users the ability to create longer videos, up to 30 seconds. Thus far, Reels had been restricted to 15-second videos, which is quite a bit less than TikTok's one-minute restriction. According to Tech Crunch, "this could force users to create original content for Reels, instead of repurposing their longer TikTok videos on Instagram."
In addition, Instagram will also now allow users to extend the timer up to 10 seconds and will allow users to trim and delete clips to make editing simpler.
“We continue to improve Reels based on people’s feedback, and these updates make it easier to create and edit. While it’s still early, we’re seeing a lot of entertaining, creative content,” said Instagram Reels Director, Tessa Lyons-Laing. Takeaway: Instagram Reels are now double the length and easier to edit. Although these tweaks will increase Reels' adoption, Instagram still has a lot to do to simplify some of the more troublesome pain points. A never-ending saga: Everything you need to know about TikTok
What now? Either TikTok finalizes its deal with Oracle and Walmart or a federal judge issues an injunction to temporarily halt the app download ban by Sunday. If none of these two things happen, then it's likely that the TikTok app will be banned from any further downloads in the US.
🔥 Hot Tip of the Week
Matt Navarra asked his Twitter followers for their top tips for social media managers. Click the tweet below to read the replies!
⚡️ What’s New at Buffer
How to Create a YouTube Channel & Make the Most of YouTube’s Billion-User Network
See how easy it is to get your YouTube account set up and running, and find out some quick wins on how to optimize your profile for maximum reach. How to drive traffic to your website using 2 powerful Buffer features [Webinar], Sep 29, 2020 08:30 AM PT
In this webinar, we’ll do a walk-through of Buffer's latest feature that allows you compare your boosted posts against your organic posts at a glance so that you can optimize your ad spend.
We’ll also talk about how you can move your followers from your Instagram feed to your website in just two clicks using our Shop Grid feature.
Woohoo, you made it to the end!
Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.
Stay safe! Warmly,
Sophie Gil Unsubscribe | Update my mail settings
Sent by the team at Buffer |
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