A Social Media Manager's Guide to Strategy Shifting
Hi there,
Welcome to October... and a completely new quarter! 🙌 This week's been a busy one for me, as I imagine it has been for a lot of you who have been working on setting goals for Q4. Here at Buffer, we use the objectives and key results (OKRs) goal-setting framework to define and track our marketing objectives. Do you use a goal-setting framework? Feel free to reply to this email, I'd love to learn more about the way you set objectives! 😃
My week's also been a bit busier than usual because I published the second episode of our Buffer Brand Spotlight series. In this episode, I interviewed Tinah Ogalo, Social Media Coordinator at HIKI, a newly launched genderless full body sweat brand, on how their team shifted their social media marketing strategy during COVID-19 and how they leaned on their community to co-create their products. If you're interested in learning more, you can head to our Instagram stories highlights (it's the first small bubble below our profile photo) to watch the entire interview, or you can head to our blog to read through the interview. I hope this series helps you get started with or double down on your social media efforts! In today’s newsletter:
🗞 What We’re Reading
✨ This Week in Social
Facebook introduces new messaging features for Instagram
Earlier this week, Facebook announced an update to Instagram DMs by introducing a new Messenger experience on the app.
Facebook has decided to connect the Messenger and Instagram experience to bring some of the best Messenger features to Instagram. Here are some of my new favorite Instagram DM features:
They've added a total of 10 new features. You can head here to see all of them!
🔥 Hot Tip of the Week
As inspired by Matt Navarra's tweet that we shared in our newsletter last week, we also decided to ask our Twitter followers for their number one top tips for succeeding in social media. Click the tweet below to read the replies and add your own replies, too!
⚡️ What’s New at Buffer
How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19
In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.
Woohoo, you made it to the end!
Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.
Stay safe! Warmly,
Sophie Gil Unsubscribe | Update my mail settings
Sent by the team at Buffer |
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