Saas Marketer - the 5 pillars of SaaS SEO

the 5 pillars of SaaS SEO

And an update...

Oct 05

Alright team... it's time for the update.

So what's been happening over the last two weeks?

1. bCast AppSumo Deal Went Crazy

I did detail this partially in last week's podcast episode... but we made approx. $33k in 7 days at the end of the bCast AppSumo deal. This gives us approx. £90k in "seed capital" to invest back into the product over the next six months to make hands down... the best podcast host for marketers.

If you want an intro to my man at AppSumo, reply to this email with a link to your SaaS ;)

2. Fame Website Crushing

We launched the website for our B2B podcast growth service: fame.so. It's early days but we have been running some Google Ads and we're booking sales calls for less than $100, with a LTV of close to $12k, even if I'm the worst closer in the game... the channel is probably profitable. I'll write a full breakdown of this in a future email!

What have you been doing? Hit reply and let me know...

Let's get to it…

Some SaaS businesses do SEO really well.

But most don't.

Most contain all the activity of their users within their application, hiding all that valuable information from the search engines.

For more on this, make sure you read #5 ;)

Here are the 5 pillars of SaaS SEO that every SaaS Marketer must be investing in to realise those juicy, long term traffic gains:

1 - The Blog

SEO 101 - create a blog and start solving the problems of your ideal customer with information that search engines can read. Be consistent - the benefits accrue in the long term.

2 - The Podcast

Podcast search is happening. Apple recently released the ability to search for content within podcasts in Apple Podcasts. Define your category, create the #1 podcast in that category and own the podcast search traffic.

3 - The YouTube

Fit video into your publishing strategy. Target long tail keywords and again… solve your customers problems with information that video search engines can read: YouTube.

4 - The Support

A little known SaaS SEO trick…

Get your support team to document everything they do in the written form, though it can include gifs, images and videos where needed. Structure this content into categories and stick it in a CMS on a subdomain and BOOM - more highly relevant keywords, rankings and traffic.

5 - The Users

This can change the game…

It's the most under-utilised strategy whilst also being the most impactful. This is how marketplaces work - they get their users to produce content, and then they display the content publicly, with a very SEO friendly page.

But SaaS businesses can also get in on the game:

bCast - we display user audio, written and image content for their podcast on a viciously fast loading podcast website that ranks for the long tail keywords almost immediately. These pages are also a magnet for backlinks.

MindMeister - shares user mindmaps in their mind map gallery

lemlist - share user "cold email templates" - a high intent search term for their niche

So stop reading this email and think…

What content are your users creating with your SaaS, and how can you convince them to allow you to make this information public, for search engines to gobble up?

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Saas Marketer - the 5 pillars of SaaS SEO

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