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Found on the Web Frankenstein + Holiday Local SEO Tips 🎃
            
Moz Top 10
Pro Snippet

"No place like home for the holidays will be the 2020 refrain that calls forth your best efforts to make buyer journeys as smooth and supportive as possible. Check out these special tips for local business strategy, remedying underperforming content, building codeless apps, and more. Wishing you success in combining both technical and creative efforts into a Q4 worth celebrating."

- Miriam Ellis, Local SEO SME, Moz

MozCon Early Bird: Save $200The ROI of Local Presence Management

What We're Reading:
 

Next month, Google begins crawling over HTTP/2 for select sites. Could you benefit from implementation?
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

Accessible Machine Learning for SEOs — Whiteboard Friday


Britney Muller shares practical SEO applications for machine learning.

Google’s “Found on the Web” Mobile SERP Feature – A Knowledge Graph and Carousel Frankenstein That’s Hard To Ignore


This highly dynamic mobile display frankenstein has a big impact, but have no fear; you can make it your friend.

How to Master the Art of Inhouse SEO


Kevin Indig distills ten years of experience into actionable tips for under-resourced in-house SEOs.

How to Detect and Improve Underperforming Content: A Guide to Optimization


Find and fix published pieces that should be doing better with this in-depth tutorial.

Glassdoor Launches Employee Reviews for Diversity and Inclusion Practices at Companies


76% of surveyed job seekers and employees cite workplace diversity as an important factor; Glassdoor reviews will start rating it.

Creating Apps Without Code


Take entrepreneurial cues from this interview with Apps Without Code founder, Tara Reed on her journey to success.

Local 3-Pack
8

My 8 Best Local SEO Tips for the 2020 Holidays


Miriam Ellis urges early rollout of holiday digital sales strategies, with a focus on DIY, kits, QR codes, and more.

9

How To Get A (Whacko) Google Review Removed


Google's review policy forbids rants; Mike Blumenthal demos how best to seek removal of prohibited content.

 
10

So Long Flat Rate Lead Cost. Bidding Mode Coming to Google Local Services Ads


Google will put visibility on the auction block for new verticals. Will local businesses see any real benefit?

 

 

 

Moz

 

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Big data on meta tags, email emojis, + shared hosting

Wednesday, September 23, 2020

Moz Top 10 Pro Snippet It's hard to believe summer is winding down and Q4 is almost here. This time around, we've got some of the latest on both organic and local ranking factors, as well as a

Rumors of an Apple Search Engine + New Moz PA

Wednesday, September 9, 2020

Moz Top 10 Pro Snippet "Reports of Apple activity are blossoming across the industry with their move into the local review space + rumors of a coming search engine. Meanwhile, the Moz garden will

The Troubling SEO Gender Gap

Tuesday, August 25, 2020

Moz Top 10 Pro Snippet "This week, we investigate lack of gender parity in our industry — women being underpaid and underrepresented is a stain on SEO. Spend time with the exceptional work of

Longer-trending topics + chat orders at scale

Wednesday, August 12, 2020

Moz Top 10 Pro Snippet "What you read every week can strengthen you as an SEO to help people defeat COVID-19, topple racism, and make human connections that matter. SEOs help populate

Core Web Vitals + The Messy Middle

Wednesday, July 29, 2020

Moz Top 10 Pro Snippet "Moz takes publishing seriously and warmly invites your feedback on our Moz Blog Reader Survey to help us deliver more value. In this edition of the Moz Top 10, GMB

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