tl;dr Marketing October 20th - 2020 Issue

Digital Marketing News Roundup

October 20th - 2020

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Today\’s digital marketing roundup includes news that Google Clarifies That the Passage Indexing Has More to Do with Ranking than Indexing, How-To Schema Will Not Show Up on Desktop Position 1, Works on Mobile and more.

SEO

Google Clarifies That the Passage Indexing Has More to Do with Ranking than Indexing

Google clarifies that the Passage Indexing announcement has more to do with ranking than indexing. Google has not changed how it indexes when it comes to this, it still indexes the full page. Google’s systems [...]

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Paid Media

Google Makes Some Improvements to Ads Data Hub

Ads Data Hub enables customized analysis of your Google ad campaigns to help you get more detailed insights from your campaigns across screens while also protecting user privacy. Changes include: improving the user experience for [...]

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Social Media

Facebook introduces a new Messenger API with support for Instagram

Facebook today announced its Messenger API has also been updated to allow businesses to manage their communications across Instagram, in addition to Messenger. Before today, businesses could only respond to customer inquiries through the Instagram app and through Facebook’s unified [...]

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General

According to New Research from Visa: 1 in Every 4 Online Purchases Are Now Made as a Result of Interaction with a Social Media

Social media is the driving force behind buying online for many consumers, with nearly a fifth of internet shoppers now making purchases online via an app. According to new research from Visa(paywall) (survey of 2,000 [...]

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SEO

Google News iOS now with Showcase (in Germany)

Google News Showcase announced in October is startign to roll out in Germany on the iOS app.

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SEO

Google Says 99% of Their Indexing Issues Resolved

Google has pushed out a tweet stating that the canonical issue was effectively resolved last Wednesday, with about 99% of the URLs restored. And they expect the remaining edge cases will be restored within a [...]

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SEO

Google Tests About This Result SERP Feature

Google test a three dots label that can trigger an “about this result” overlay in Google search. It shows you information like when google started indexing the site, if that site is secure, the URL [...]

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SEO

Google Says Slow URLs Can Potentially Impact Ranking Of Other Faster URLs On Your Site

Google’s John Mueller said that when it comes to Google measuring speed with the upcoming Google Page Experience and Core Web Vitals metrics, that sometimes individual slow URLs can potentially impact other faster URLs if [...]

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Sponsor

Tool to Check Original Source Code and the Rendered HTML

A handy little tool to chack comparison of source & rendered HTML. You can pick a mobile or desktop view and gives you a quick way to see if there are differences in Title, description, [...]

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General

Apple Music Launches a TV Channel for Music Videos

Apple launches Apple Music TV, which is exactly what it sounds like: Apple Music on television. It’s a free, curated, 24-hour live stream of popular music videos (though it’s only available to US residents); you [...]

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SEO

How-To Schema Will Not Show Up on Desktop Position 1, Works on Mobile

With the new desktop How-To treatment, it appears that Google has decided not to show rich results for the top spot. This is unlike all other rich results in Google Search, which have the ability [...]

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Social Media

You Can Now Follow Topics in Facebook Watch Videos Plus New What’s Happening and Featured Sections

Facebook Watch is the go-to place to discover videos across Facebook from live events, to TV shows, sports, news or music videos. They are introducing some new features: Topics in Watch:  in addition to following [...]

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Social Media

Instagram’s Handling of Kids' Data Is Now Being Probed in the EU

Facebook’s lead data regulator in Europe has opened another two probes into its business empire — both focused on how the Instagram platform processes children’s information. Children who changed their Instagram account settings to a [...]

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SEO

Lessons Learned from Pinterest Traffic-based Interlinking Experiments for SEO

Check out this SEO experiment for internal links from Pinterest. The post breaks down their testing methodologies and how they calculate success for these tests. They test three hypothesis A page linked from an internal [...]

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tl;dr Marketing October 14th - 2020 Issue

Monday, October 19, 2020

Digital Marketing News Roundup October 14th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Has Quietly Rolled out Haircut Appointment Booking for Google

tl;dr Marketing October 18th - 2020 Issue

Monday, October 19, 2020

Digital Marketing News Roundup October 18th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Will Begin Passage Based Indexing Starting Next Month For All

tl;dr Marketing October 13th - 2020 Issue

Tuesday, October 13, 2020

Digital Marketing News Roundup October 13th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Plesk Hosting Control Panel Price Increase Coming in Jan 2021, Facebook

tl;dr Marketing October 09th - 2020 Issue

Friday, October 9, 2020

Digital Marketing News Roundup October 09th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Facebook Community Manager Certification Program, Googlers Talk About

tl;dr Marketing October 08th - 2020 Issue

Thursday, October 8, 2020

Digital Marketing News Roundup October 08th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that TikTok Testing Hyperlinked CTA Buttons in Live Videos, Unpaid Listings

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