Sales is an art, not a science – this week on Inside Intercom

Hey there,

Sometimes, even the most radically different products can have traces of the same DNA. If I was to suggest that Patriot missiles had something fundamentally in common with Pokemon-themed mac and cheese, you'd probably question my product acumen. But as it happens, they do – the input of renowned product thinker Bob Moesta.

In our latest episode of Inside Intercom, the founder, maker, innovator, and professor who helped pioneer the Jobs-to-be-Done framework returns for a third time. Recently, he has turned his attention to demand-side sales and making it an empowering experience for all.

Our co-founder Des Traynor chats to Bob about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. They talk about his reasons for writing a book on this topic, his friendship with the late Clay Christensen, and insights from his career so far.

From my couch to yours,

Messaging apps that help you understand and talk to your customers.

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