⚡ IL - I convert 30% of traffic to sign-ups, SEO project marketing

There was a power outage today. And I wasn't able to put enough time into the newsletter today. 

Today's email is all about SEO etc. Grow your main projects by side-projects, broken link building, and rank higher using keywords from subreddits.

Make your way to the top of the search results by figuring out which keywords the subreddits in your niche are ranking for, and optimizing for those.

While Reddit has high domain authority, its pages usually don't rank higher in the search results than really good blog posts.

Find a subreddit in your niche and use a service like SEMRush or Moz to find out which keywords it ranks the highest for. Then use those keywords to write (and optimize) your content.

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Broken link building (also known as Dead Link Building) is another way to boost your SEO with backlinks.

Step-1:
Find links to 404 pages from sites in your niche. You can do this by exploring blogs with a free Check My Links extension. But the easiest way to do it at scale is with services like Ahrefs or Moz. 

And use these services to find out what other sites are linking to the broken page (the more the merrier). 

Step-2:
Once you find something within your expertise, check out what the original article included by using archive.org. Then write something of your own that encompasses and improves upon it. 

Step-3:
Finally, reach out and provide value to each site by giving them a list of all their broken links. And let them know that you've got a highly relevant article to replace one of them. Now you've provided value and you're saving them time by providing a solid alternative — why wouldn't they take you up on it?

Create some FREE exciting/useful tools related in some way and share them around.

Examples:

• Sheet2api.com created a tool that turns Wikipedia Article Tables into a functioning API
• Bannerbear.com created Tweetagram
• Story Creator created video trimming tool
• And Kapwing launched ten similar side projects that resulted in 106 DoFollow links from unique websites in 15 days. (481 links in total)

This way you will get brand awareness, SEO juice, backlinks, all free.

• Have a podcast? Download this full set of podcast app badges and icons so that you have consistent badges for each podcast player. 
• Actionsflow is a free IFTTT/Zapier alternative for developers. With Actionsflow, you can connect your favorite apps, data, and APIs, receive notifications of actions as they occur, sync files, collect data, and automate workflows. 
• MarkUp is a chrome extension that turns any URL into a canvas ready for feedback. Instantly place comments anywhere on the site and share your project with as many collaborators as you’d like. MarkUp keeps your digital feedback hosted all in one place. Best of all, it’s free to use :)
• The Almanack of Naval Ravikant book is a collection of Naval’s wisdom from Twitter, Podcasts, and Essays over the past decade. The book mainly covers Building Wealth, Building Judgement, and Choosing Happiness. Pdf is available for free or buy a paperback from Amazon 

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