5 things to post on LinkedIn + best practices for each
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Why content marketing doesn’t work
Wednesday, November 4, 2020
This might get a little controversial … Some people have been completely burned by content marketing projects. Yet others have had insane success from content (like us). The debate over whether or not
8 tips for display advertising campaigns + 15 examples
Tuesday, November 3, 2020
The Content Marketer By Brafton Last week we shared a beginner's guide to display advertising, advice on how to leverage your newsletter, 5 effective higher education marketing strategies and more!
New email course: Define your target audience in 6 days
Wednesday, October 28, 2020
Hi there, A common question we get from clients is how to determine which marketing content or campaigns are most likely to be a hit. The answer is by using target audiences. These profiles outline key
The 6 most important KPIs to track on social media
Tuesday, October 27, 2020
The Content Marketer By Brafton Last week we shared an infographic detailing the most important KPIs to target on social media, the difference between reach and impressions, paid media trends &
4 strategies for writing LinkedIn articles + pros of publishing on this platform
Tuesday, October 20, 2020
The Content Marketer By Brafton Last week we shared guides on website marketing and SMS marketing, advice on writing LinkedIn articles, looked at the role of a marketing technologist and more! LinkedIn
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