How is your brand perceived? Here's how to power positive perception

                                                           
Powering Your Brand Perception With Content Marketing: A Complete Guide
Brand perception is how customers see and evaluate you.
Content marketing plays an important role in reinforcing it.
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How Doing Nothing Helped Us Earn a Featured Snippet
This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.
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What is a Metric in Google Analytics? (+ More GA FAQs)
Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.
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How Brafton Helped IDI Billing Solutions Polish its Digital Brand
From highly technical collateral, to social media, video, website design and more, we've helped refine nearly every facet of IDI Billing Solutions’ digital presence.
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How to Write in a Conversational Tone: Tips for B2B and B2C
A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.
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Older messages

Creativity coming your way: 6 inventive content marketing ideas for Q1

Friday, December 4, 2020

What is content? Blog posts and landing pages, right? Well, yes. But it's so much more than that. Content is anything that informs, engages or entertains your audience. So - Podcasts? Videos?

5 things to post on LinkedIn + best practices for each

Tuesday, November 10, 2020

The Content Marketer By Brafton Last week we shared the content types that work best on LinkedIn, infographics about marketing audits & KPIs to measure, 21 questions to ask for your next case study

Why content marketing doesn’t work

Wednesday, November 4, 2020

This might get a little controversial … Some people have been completely burned by content marketing projects. Yet others have had insane success from content (like us). The debate over whether or not

8 tips for display advertising campaigns + 15 examples

Tuesday, November 3, 2020

The Content Marketer By Brafton Last week we shared a beginner's guide to display advertising, advice on how to leverage your newsletter, 5 effective higher education marketing strategies and more!

New email course: Define your target audience in 6 days

Wednesday, October 28, 2020

Hi there, A common question we get from clients is how to determine which marketing content or campaigns are most likely to be a hit. The answer is by using target audiences. These profiles outline key

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