How is your brand perceived? Here's how to power positive perception
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Creativity coming your way: 6 inventive content marketing ideas for Q1
Friday, December 4, 2020
What is content? Blog posts and landing pages, right? Well, yes. But it's so much more than that. Content is anything that informs, engages or entertains your audience. So - Podcasts? Videos?
5 things to post on LinkedIn + best practices for each
Tuesday, November 10, 2020
The Content Marketer By Brafton Last week we shared the content types that work best on LinkedIn, infographics about marketing audits & KPIs to measure, 21 questions to ask for your next case study
Why content marketing doesn’t work
Wednesday, November 4, 2020
This might get a little controversial … Some people have been completely burned by content marketing projects. Yet others have had insane success from content (like us). The debate over whether or not
8 tips for display advertising campaigns + 15 examples
Tuesday, November 3, 2020
The Content Marketer By Brafton Last week we shared a beginner's guide to display advertising, advice on how to leverage your newsletter, 5 effective higher education marketing strategies and more!
New email course: Define your target audience in 6 days
Wednesday, October 28, 2020
Hi there, A common question we get from clients is how to determine which marketing content or campaigns are most likely to be a hit. The answer is by using target audiences. These profiles outline key
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